Senior Manager, Digital Strategy & Growth

Cancer Research Institute, Inc.•New York, NY

10h•$100,000 - $120,000•Hybrid

About The Position

The Senior Manager, Digital Strategy & Growth will lead the evolution of CRI’s digital ecosystem, ensuring that the website and marketing efforts effectively advance the organization's mission, deepen engagement, and grow support for cancer immunotherapy research. This role combines storytelling, technology, and data to create a digital experience that positions CRI’s website as a trusted destination for donor engagement, scientific authority, and patient education. The individual will design and execute data-informed marketing strategies to expand CRI’s reach and strengthen its community of supporters. The ideal candidate is a strategic and hands-on leader who can balance performance and purpose, optimizing for growth while maintaining the integrity, credibility, and emotional resonance of the CRI brand. This role is critical in translating CRI's impact into meaningful digital experiences, ensuring every interaction reflects the mission and builds long-term trust. The ideal candidate thrives in a collaborative, fast-moving environment, embraces a test-and-learn mindset, and is energized by using data, experimentation, and emerging technologies to drive measurable impact in a mission-driven organization. This role is based in either New York City or Burlingame, CA with a hybrid schedule (at least 2 days/week in-office).

Requirements

5 - 7+ years of experience in digital marketing, growth, or website strategy roles
3 - 5+ years of experience managing agencies or external partners
Expertise managing both website strategy (UX, IA, governance) and performance marketing channels
Strong analytical skills with experience using GA4, dashboards, and performance reporting tools
Proven experience developing successful campaigns with digital advertising platforms (e.g., Google Ads, Meta), with the ability to guide strategy and evaluate performance
Demonstrated experience with CMS platforms (WordPress preferred) and marketing technology integrations
Expertise using AI tools for marketing, personalization, or workflow automation
Demonstrated ability to manage cross-functional projects and influence stakeholders
Comfortable operating in fast-paced environment with a high degree of autonomy
Strong understanding of SEO, CRO, and full-funnel marketing strategy

Nice To Haves

Experience in nonprofit, healthcare, or mission-driven organizations is a plus, but not required: we welcome candidates from a range of sectors who are excited to apply their skills to CRI’s mission
Experience with CRM systems (Salesforce) and marketing automation platforms (Hubspot)

Responsibilities

Own and lead CRI’s website strategy, aligning digital experience with organizational priorities, audience needs, and growth goals.
Partner with internal stakeholders (SciAffairs, Leadership, Comms) to translate CRI’s expertise into compelling digital thought leadership that reinforces CRI’s position as a leader in cancer immunotherapy.
Define and evolve website architecture, user journeys, and narrative hierarchy to support donor conversion, education, and engagement.
Establish and maintain content governance frameworks that prioritize SEO/AEO and discoverability, while ensuring consistency in voice, brand, and accessibility.
Lead conversion rate optimization (CRO) efforts through testing, personalization, and user experience improvements.
Collaborate with organizational leaders to prioritize and execute a scalable website roadmap.
Oversee CMS (WordPress) strategy, performance, and integrations.
Develop and execute full-funnel performance marketing strategies across paid search, paid social, display, and emerging channels.
Set channel strategy, audience targeting approaches, and budget allocation to drive audience engagement, growth and acquisition.
Optimize campaigns to drive measurable outcomes including traffic, lead generation, and donor acquisition.
Establish performance benchmarks and continuously refine strategies based on data, testing, and evolving organizational priorities.
Build and scale lifecycle marketing initiatives (retargeting, email integration, audience segmentation).
Define KPIs and success metrics across website and performance marketing initiatives.
Build and maintain dashboards that provide clear visibility into performance (Hubspot, GA4, CRM).
Partner closely with Salesforce/CRM leads to ensure seamless data flow and attribution.
Develop AI-native workflows to improve efficiency, automation, and decision-making.
Build scalable systems and outline processes for experimentation, reporting, and campaign deployment.
Keep up with industry trends in digital marketing, analytics, and emerging technologies.