Senior Manager, Digital Site Merchandising - Converse
Nike•Boston, MA
•$126,100 - $265,900
About The Position
The Senior Site Merchandising Manager will lead the strategy and execution of site merchandising for Converse.com, delivering a best-in-class consumer experience that drives engagement and commercial performance. Working in close partnership with cross-functional teams, this role will translate brand and commercial priorities into impactful digital experiences, ensuring alignment across markets while enabling effective local execution. Through strong commercial acumen, data-driven decision making, and a test-and-learn mindset, you will continuously evolve the on-site experience and elevate merchandising strategies across regions.
Requirements
- 7–9+ years of experience in e-commerce, digital merchandising, or digital trading within retail, fashion, or sport
- Bachelor's degree in Computer Science, Information Systems, Engineering, Business, or related field. Will accept any suitable combination of education, experience and training.
- Proven experience leading and developing high-performing teams
- Strong commercial mindset with experience driving digital KPIs (conversion, revenue, AOV, engagement)
- Deep understanding of site merchandising levers including navigation, search, filters, product storytelling, and on-site journeys
- Experience developing and executing testing and optimization strategies
- Advanced analytical skills and experience with tools such as Adobe Analytics, Tableau, and experimentation platforms
- Strong cross-functional leadership and ability to influence in a matrixed environment
- Highly organized with strong project management skills and ability to manage multiple priorities
- Passion for digital innovation, consumer experience, and the Converse brand
Responsibilities
- Develop and drive site merchandising strategies aligned to seasonal brand and business priorities and commercial objectives
- Translate brand and product priorities into clear onsite execution plans that optimize conversion and engagement and bring to life our products in ways that make them truly shine for the consumer
- Partner with cross-functional teams to align on priorities and ensure cohesive execution across digital touchpoints
- Identify opportunities to enhance site performance and contribute to the evolution of digital capabilities over time
- Lead the end-to-end execution of site merchandising, ensuring a seamless and compelling consumer journey
- Oversee site taxonomy, navigation, search optimization, and product lifecycle management
- Partner with Content and Storytelling teams to create and manage the digital calendar, including launches, campaigns, and promotional moments
- Elevate product storytelling and visual merchandising across the site to support both brand and commercial goals
- Ensure consistency in how experiences are executed while allowing for relevant adaptation to different market needs
- Own site merchandising input and prioritization of a structured A/B testing and optimization roadmap to continuously improve site performance
- Partner with analytics, UX and digital capabilities teams to prioritize, execute, and scale testing initiatives
- Translate data and insights into clear, actionable recommendations that improve the consumer experience
- Deliver regular reporting and insights on site performance, testing outcomes, and optimization opportunities
- Partner with CRM, Content and Storytelling, UX and Brand teams to ensure alignment between onsite and offsite consumer experiences
- Collaborate with Buying, Planning, Allocations, Digital Catalog and Operations and Nike SNKRS teams to ensure strong product readiness, assortment flow, and lifecycle management
- Work closely with global teams to align on best practices, share learnings, and contribute to continuous improvement of site merchandising strategies
- Lead, coach, and develop a team of site merchandisers, setting clear priorities and expectations
- Foster a collaborative, high-performing team environment focused on consumer impact and business results
- Build team capability across merchandising, analytics, and optimization practices
- Establish effective ways of working that enable strong execution and cross-functional alignment
- Identify opportunities to enhance the digital experience through emerging tools, capabilities, and personalization
- Champion a test-and-learn culture, driving continuous iteration and improvement
- Stay connected to industry trends and competitive benchmarks to inform future opportunities
- Contribute to evolving how site merchandising is executed and scaled across our WE and NA digital footprint.
Benefits
- Information about benefits can be found here.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
