Senior Manager, Digital Media Analytics & Optimization
About The Position
The Senior Manager of Digital Media Analytics & Optimization is responsible for driving performance measurement and insights across U.S. digital marketing initiatives. This role leads the evaluation and analysis of digital data sources—including CRM, paid media, and web analytics—to assess campaign effectiveness, enable optimization, and deliver data-driven recommendations. The individual will partner closely with U.S. Marketing, U.S. BIO, omnichannel teams, and agency partners to design and implement robust measurement frameworks, leveraging advanced analytics, statistical methodologies, and machine learning techniques. The role supports patient and healthcare professional (HCP) campaigns across multiple therapeutic areas.
Requirements
- Bachelor’s degree required; advanced degree preferred (e.g., Mathematics, Statistics, Engineering, Finance, Computer Science, or related field).
- 5–7 years of experience in advanced analytics, with a focus on digital marketing or media measurement.
- Proven experience in campaign-level media analytics, including ROI/ROAS evaluation.
- Strong experience working with large datasets, including proficiency in SQL for data extraction and manipulation.
- Hands-on experience with Adobe Analytics and/or Google Analytics (GA4 preferred).
- Deep expertise in CRM analytics, website analytics, and digital media measurement, with the ability to translate insights into strategic recommendations.
- Strong analytical and problem-solving skills, with the ability to scope, execute, and iterate on analyses efficiently.
- Demonstrated ability to communicate complex technical concepts clearly to business stakeholders.
Nice To Haves
- Biotech/pharma experience preferred
- Proficiency in programming languages such as Python or R for data analysis and modeling
Responsibilities
- Provide data-driven recommendations to U.S. brand teams by monitoring and interpreting channel KPIs across field engagement, email, paid media, and web platforms.
- Partner with marketing product managers, omnichannel (OCE) teams, field excellence, and external agency partners to define business questions, success metrics, and measurement strategies.
- Conduct patient journey analysis, HCP segmentation, targeting, and media optimization from a digital measurement perspective.
- Analyze digital campaign performance to evaluate ROI and ROAS, delivering actionable optimization recommendations across channels and publishers.
- Utilize Adobe Analytics to assess website user behavior, identify friction points, and inform UX and conversion optimization strategies.
- Collaborate with third-party vendors and agencies to define and implement measurement strategies, ensuring data availability and integrity to support campaign evaluation and continuous improvement.
- Lead and execute analytical deliverables, including monthly, quarterly, and ad hoc reporting—either independently, in collaboration with internal teams, or by directing external partners.
Benefits
- Medical, Dental, Vision, & Life insurances
- Fitness & Wellness programs including a fitness reimbursement
- Short- and Long-Term Disability insurance
- A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
- Up to 12 company paid holidays + 3 paid days off for Personal Significance
- 80 hours of sick time per calendar year
- Paid Maternity and Parental Leave benefit
- 401(k) program participation with company matched contributions
- Employee stock purchase plan
- Tuition reimbursement of up to $10,000 per calendar year
- Employee Resource Groups participation
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What This Job Offers
Job Type
Full-time
Career Level
Manager
