Digital Media Manager
About The Position
This role is for one of the Weekday's clients. The Digital Media Manager will be responsible for managing day-to-day requests, handling content planning, creation, and publishing across various social media platforms. This includes developing and executing social media campaigns, coordinating with freelancers, uploading videos to YouTube, and drafting, designing, testing, and deploying email newsletters. The role also involves creating compelling copy and graphics, updating templates and branding, and producing multimedia content. A Bachelor's degree and at least three years of relevant digital media or communications experience are required.
Requirements
- Proven experience with email marketing platforms (e.g., Mailchimp, Constant Contact, Emma, or similar)
- Experience with social publishing and listening platforms like Brandwatch, Khoros, or Sprout Social.
- Digital media
- social media
- Bachelor's degree and at least three years of relevant digital media or communications experience, or combination of education and relevant experience.
Nice To Haves
- Familiarity with higher education, research, or technology sector communications preferred
- a/b testing
Responsibilities
- Manage day-to-day requests, handling content planning, creation, and publishing across Facebook, LinkedIn, Twitter, and Instagram
- Develop and execute social media campaigns to promote events, new programs, and special announcements
- Coordinate with social media campaign freelancers on special projects and weekly tasks
- Upload events videos to YouTube
- Draft, design, test, and deploy 1-4 email newsletters per week using email marketing platform Emma
- Assist in writing compelling copy and subject lines that engage diverse audiences including researchers, students, industry partners, and the general public
- Design email templates and graphics that align with brand guidelines
- Conduct A/B testing to optimize subject lines, content, and send times
- Update social and email templates, signatures, and branding to reflect the merged organization
- Create graphics, videos, and other multimedia content using design tools (Canva, Adobe Creative Suite, or similar)
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
