Senior Manager, Digital Marketing - AMER

Salesforce•Atlanta, GA

About The Position

Salesforce is hiring a Senior Manager, Digital Marketing to own AMER strategic events audience generation as part of its AMER & EMEA Email Marketing team. The role balances event registration targets with email channel health, including click-through rates and unsubscribe metrics. It covers the end-to-end process: planning and audience strategy, AI-assisted email production, send execution, reporting, and business reviews. The role partners with strategic event stakeholders across AMER, setting audience plans and KPI targets, aligning priorities and send schedules, and interpreting campaign and business results into actionable recommendations. It also includes directing AI tools while retaining accountability for email quality and execution, assessing project eligibility, monitoring platform changes, and managing reporting accuracy and compliance considerations.

Requirements

10+ years of experience in email marketing.
Strong judgment in stakeholder relationship management, including intake conversations, fiscal-year planning, and quarterly business reviews involving negotiation and prioritization.
In-depth experience with email marketing solutions or ESPs; Salesforce Marketing Cloud is preferred.
Hands-on comfort directing AI tools for email production and evaluating or overriding AI-generated output.
Strong SQL, HTML/CSS, and AMPscript skills sufficient to assess AI-generated output and hand-code when needed.
Ability to interpret business metrics, such as responses, leads, attributed pipeline, and maturation, alongside email metrics including open rate, click-through rate, and unsubscribe-to-click rate, and turn them into decisions and narratives.
Comfort making prioritization decisions under pressure across events, always-on, and demand-generation channels.
Working knowledge of CAN-SPAM and consent requirements, including the judgment to identify edge cases that automated checks may miss.

Nice To Haves

Experience negotiating channel strategy with senior stakeholders when priorities conflict.
Prior direct support of event programs involving real-time tradeoff decisions among competing priorities.
Experience with Salesforce products, Marketing Cloud, or Agentforce.
Experience building AI-powered marketing workflows, experimentation frameworks, or predictive segmentation models.
In-depth understanding of LLMs and agents, how APIs compare with MCP, and how these technologies can support the email channel.

Responsibilities

Build stakeholder relationships and collaborate on intake, audience-generation strategies, and campaign performance.
Set audience-generation plans and KPI targets for stakeholders, adjust plans through regular reviews, and make prioritization decisions.
Lead stakeholder reviews, negotiate priorities, and make decisions about what to prioritize.
Select cross-regional process or standardization initiatives and build support for implementation across AMER and EMEA.
Bring data-informed recommendations to business reviews.
Execute audience-generation campaigns end to end, deciding when to refresh, escalate, or retire campaigns and advising stakeholders on channel and approach.
Align send calendars, suppressions, and sequencing with stakeholders and execute agreed plans under time pressure.
Translate post-send data into actionable observations for stakeholders.
Decide escalations concerning support eligibility disputes and flag process divergence between AMER and EMEA.
Direct AI tools in email drafting, quality assurance, and build support while owning final execution decisions and correcting output when needed.
Assess new email project requests for eligibility and execute approved builds against the live send calendar.
Monitor platform and technology releases, identify impacts on owned programs, and raise relevant issues with business partners.
Assess channel-health signals and determine whether to escalate or monitor them.
Deliver monthly stakeholder insights with root-cause commentary.
Ensure reporting accuracy when attribution is ambiguous and shape the narrative for business review results.