Senior Manager, Digital CX & Campaign
About The Position
The Senior Manager, Digital CX & Campaign (Digital Marketing) will lead the strategy, planning, execution, and optimization of digital creative and content strategy across key channels. This role is responsible for translating business priorities into compelling, measurable digital activations that drive awareness, engagement, traffic, conversion, and customer retention. This individual will serve as a strategic partner across Marketing, Creative, E-Commerce, Retail, Social, and Media to ensure campaigns are delivered with excellence, aligned to brand standards, and optimized for performance. The ideal candidate is both a strategic thinker and hands-on campaign leader with strong digital expertise, analytical rigor, and the ability to manage multiple priorities in a fast-paced, high-growth environment.
Requirements
- 6+ years of experience in digital marketing, digital campaigns, e-commerce marketing, performance marketing, or a related field.
- Experience managing integrated digital campaigns across multiple channels.
- Proven ability to lead cross-functional workstreams and influence stakeholders at multiple levels.
- Strong analytical skills with experience using campaign performance data to drive decisions.
- Deep fluency in platform content ecosystems: TikTok, Instagram, YouTube, Amazon — including how each platform's algorithm rewards and surfaces content
- Strong working knowledge of SEO, Amazon search, and e-commerce content best practices (PDP, A+ content, keyword strategy)
- Experience working within or alongside global organizations; comfortable collaborating across time zones and cultures
- Excellent project management, communication, and presentation skills.
- Ability to balance strategic thinking with hands-on execution.
Nice To Haves
- Experience managing direct reports or cross-functional partners preferred.
- Beauty, retail, luxury, consumer goods, or e-commerce experience is a plus.
Responsibilities
- Lead the end-to-end digital campaign strategy across key launches, seasonal moments, commercial priorities, and brand activations
- Develop integrated digital campaign plans across all customer touchpoints in close partnership with cross-functional partners and Global partners
- Define content strategies that drive performance across platforms: Paid Social (Instagram, TikTok), Amazon, and Retailer.com environments
- Own campaign briefing, timelines, channel planning, asset needs, launch readiness, and post-campaign reporting
- Ensure all campaigns reflect brand guidelines, commercial objectives, and customer experience standards.
- Stay informed on digital marketing trends, platform updates, consumer behavior, and competitive activity.
- Develop content strategies for retailer.com (Amazon, Sephora.com, Ulta.com, etc) that convert — including PDP strategy, A+ content direction, and platform-specific storytelling frameworks
- Partner with the copywriter and creative teams to develop PDP copy and ensure SEO/AI discoverability, keyword strategy, and platform-specific content requirements are embedded at the campaign strategy stage
- Stay ahead of platform changes, algorithm updates, and emerging content formats; translate those into strategic recommendations before they become reactive fixes
- Ensure e-commerce content is aligned with global campaign strategy while meeting the specific performance requirements of each retail environment
- Champion a test-and-learn approach, including A/B testing, audience segmentation, personalization, and performance experimentation
- Lead reviews & ratings strategy and optimizations based on brand & commercial priorities and gaps, in partnership with external agencies
- Work cross-functionally with global and NA brand, creative, media, and retail teams to ensure digital strategy is integrated from the earliest stage of campaign development and flawless execution.
- Build activation toolkits, playbooks, and guidance that make it easy for regional teams to execute global strategy at the local level
- Manage and mentor junior team member(s), supporting their development and day-to-day work.
Benefits
- Generous staff discount to use on all products
- Medical, dental, and vision benefits
- Commuter Benefits (Pre-tax)
- Flex Spending Account (FSA)
- Employee Assistance Program (EAP)
- 401(k) with Company match
- Paid Time Off
- Birthday PTO
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
