Senior Manager, Demand Planning

YETI•Austin, TX

10d

About The Position

YETI is seeking a Senior Manager, US Demand Planning to lead the US Demand Planning organization and advance forecasting, planning, and Integrated Business Planning capabilities. The role leads a team of Demand Planners and owns the US demand planning process, forecast governance, planning tools, and cross-functional demand alignment. The Senior Manager translates commercial strategies, market dynamics, product launches, promotions, and customer signals into a scalable, data-driven demand plan that supports operational and financial decision-making. The role requires analytical strength, people leadership, operational rigor, and the ability to influence senior leaders across Product, Merchandising, Finance, Supply Planning, Business Planning, Sales, Commercial Operations, and Global Planning. The role leads the US consensus forecast, demand reviews, and monthly planning cadence; partners across functions to support S&OP and executive planning; and delivers demand narratives, scenarios, risk and opportunity assessments, and recommendations. It also establishes planning governance and operating routines, advances planning systems and analytics, improves forecast accuracy, and supports assortment, lifecycle, promotional, channel, new product, and other strategic growth decisions. The role is expected to create clarity and accountability in a complex matrixed environment, balance strategic leadership with execution, build trusted partnerships, develop scalable solutions, and foster collaboration, curiosity, innovation, inclusion, and continuous improvement. Success is measured through forecast performance, consensus plan quality and adoption, process and data improvements, inventory and service outcomes, team development, and progress in IBP maturity and planning capabilities.

Requirements

Bachelor's degree in Supply Chain, Business, Finance, Operations, Analytics, or a related field.
8+ years of progressive experience in demand planning, supply chain planning, business planning, finance, analytics, or a related discipline.
7+ years of people leadership experience, including coaching and developing planning talent.
Demonstrated experience leading S&OP, IBP, or executive planning processes in a complex, multi-channel environment.
Strong forecasting, analytical, financial, and scenario-modeling capabilities.
Experience with enterprise planning platforms such as SAP IBP or an equivalent solution.
Advanced proficiency with Excel.
Experience with visualization and reporting tools such as Power BI or Tableau.
Proven ability to influence senior cross-functional stakeholders and translate complex analysis into clear decisions.

Nice To Haves

Consumer products, retail, apparel, outdoor, sporting goods, or omnichannel experience.
Experience managing seasonal volatility, product proliferation, and new product introductions.
Experience leading planning transformation, operating model design, systems implementation, or process modernization.
Experience applying AI, automation, and advanced analytics within planning workflows.

Responsibilities

Lead the US Demand Planning team, including hiring, coaching, developing, and retaining planning talent.
Establish priorities, operating rhythms, accountability, and escalation paths across the planning organization.
Build organizational capability through training, process documentation, succession planning, and best-practice sharing.
Prioritize high-value planning work and manage ad hoc requests to protect team capacity.
Lead development of the US consensus demand forecast across channels, categories, and planning horizons.
Ensure forecasts incorporate aligned commercial, product, customer, market, and financial inputs while maintaining forecast integrity.
Lead demand reviews and alignment discussions, translating risks, opportunities, assumptions, and forecast changes into recommendations.
Champion an unconstrained demand view representing market demand and providing a clean input to supply, inventory, and financial planning.
Lead the monthly demand review and planning cadence, including calendar governance, deliverable quality, and decision readiness.
Partner with Finance, Supply Planning, Product, Business Planning, and Commercial teams to support S&OP and executive planning processes.
Deliver executive-ready demand narratives, scenario analyses, risk and opportunity assessments, and recommended trade-offs.
Ensure demand decisions support financial commitments, inventory objectives, service levels, and profitable growth.
Establish planning ownership, decision rights, and governance across Regional Demand Planning, Global Planning, Product, Supply Planning, Finance, and Business Planning.
Implement RACIs and operating routines to clarify handoffs and strengthen accountability.
Standardize planning processes, templates, reporting, assumptions, milestones, and quality controls.
Reduce late-cycle rework and process exceptions through deadline governance and upstream input accountability.
Serve as a senior business leader for demand planning systems, tools, data quality, and reporting capabilities.
Partner with Technology and Global Planning on SAP IBP enhancements, process improvements, automation, and the planning capability roadmap.
Improve forecast accuracy through segmentation, root-cause analysis, statistical forecasting, scenario modeling, and exception-based planning.
Advance AI, Copilot, automation, dashboards, and scalable analytics to reduce manual effort and improve decision quality.
Partner on assortment, lifecycle, portfolio, promotional, channel, and new product decisions.
Integrate customer, retailer, market, and commercial insights into demand assumptions and scenarios.
Support go-to-market readiness, launch planning, demand shaping, channel expansion, and other strategic growth initiatives.
Represent US Demand Planning in cross-functional and leadership forums, constructively challenging assumptions and surfacing business implications.
Lead through influence, balance strategic leadership with day-to-day execution, and foster collaboration, curiosity, innovation, inclusion, and continuous improvement.