Senior Manager, Demand Planning

YETI Coolers•Austin, TX

About The Position

YETI is seeking a Senior Manager, US Demand Planning to lead the US Demand Planning organization and advance forecasting, planning, and Integrated Business Planning capabilities. The role leads a team of Demand Planners and owns the US demand planning process, forecast governance, planning tools, and cross-functional demand alignment. It translates commercial strategies, market dynamics, product launches, promotions, and customer signals into a scalable, data-driven demand plan that supports operational and financial decisions. The Senior Manager combines analytical capability with people leadership, operational rigor, and the ability to influence senior leaders across Product, Merchandising, Finance, Supply Planning, Business Planning, Sales, Commercial Operations, and Global Planning. The position balances strategic leadership with disciplined execution, develops trusted partnerships across US and Global teams, and fosters collaboration, curiosity, innovation, inclusion, and continuous improvement. Success is measured by forecast accuracy and bias, the quality and adoption of the consensus demand plan and monthly planning cadence, data quality and process compliance, inventory and service outcomes, team engagement and development, and progress in IBP maturity, systems adoption, automation, and cross-functional role clarity.

Requirements

Bachelor's degree in Supply Chain, Business, Finance, Operations, Analytics, or a related field.
8+ years of progressive experience in demand planning, supply chain planning, business planning, finance, analytics, or a related discipline.
7+ years of people leadership experience, including coaching and developing planning talent.
Demonstrated experience leading S&OP, IBP, or executive planning processes in a complex, multi-channel environment.
Strong forecasting, analytical, financial, and scenario-modeling capabilities.
Experience with enterprise planning platforms such as SAP IBP or an equivalent solution.
Advanced proficiency with Excel and experience with visualization and reporting tools such as Power BI or Tableau.
Proven ability to influence senior cross-functional stakeholders and translate complex analysis into clear decisions.

Nice To Haves

Consumer products, retail, apparel, outdoor, sporting goods, or omnichannel experience.
Experience managing seasonal volatility, product proliferation, and new product introductions.
Experience leading planning transformation, operating model design, systems implementation, or process modernization.
Experience applying AI, automation, and advanced analytics within planning workflows.

Responsibilities

Lead the US Demand Planning team, including hiring, coaching, developing, and retaining planning talent.
Establish team priorities, operating rhythms, accountability, escalation paths, training, process documentation, succession planning, and best-practice sharing; prioritize high-value planning work and manage ad hoc requests.
Lead development of the US consensus demand forecast across channels, categories, and planning horizons, incorporating aligned commercial, product, customer, market, and financial inputs while maintaining forecast integrity.
Lead demand reviews and alignment discussions, turning risks, opportunities, assumptions, and forecast changes into clear recommendations; champion an unconstrained demand view for supply, inventory, and financial planning.
Lead the monthly demand review and planning cadence, including calendar governance, deliverable quality, and decision readiness.
Partner with Finance, Supply Planning, Product, Business Planning, and Commercial teams to support S&OP and executive planning processes.
Provide executive-ready demand narratives, scenario analyses, risk and opportunity assessments, and recommended trade-offs; ensure demand decisions support financial commitments, inventory objectives, service levels, and profitable growth.
Establish ownership, decision rights, and planning governance across Regional Demand Planning, Global Planning, Product, Supply Planning, Finance, and Business Planning.
Implement RACIs and operating routines; standardize processes, templates, reporting, assumptions, milestones, and quality controls; reduce late-cycle rework and exceptions through deadline governance and upstream input accountability.
Act as a senior business leader for demand planning systems, tools, data quality, and reporting capabilities.
Partner with Technology and Global Planning on SAP IBP enhancements, process improvements, automation, and the planning capability roadmap.
Improve forecast accuracy through segmentation, root-cause analysis, statistical forecasting, scenario modeling, and exception-based planning.
Advance AI, Copilot, automation, dashboards, and scalable analytics to reduce manual effort and improve decision quality.
Partner on assortment, lifecycle, portfolio, promotional, channel, and new product decisions; integrate customer, retailer, market, and commercial insights into demand assumptions and scenarios.
Support go-to-market readiness, launch planning, demand shaping, channel expansion, and other strategic growth initiatives.
Represent US Demand Planning in cross-functional and leadership forums, constructively challenging assumptions and surfacing business implications.
Create clarity and accountability in a complex, matrixed environment; lead through influence and develop scalable solutions rather than reactive workarounds.