Senior Manager, Demand Generation - Sharegate

ShareGate- en

7d•Remote

About The Position

ShareGate is the leading Microsoft 365 migration and governance platform, trusted by over 100,000 IT pros for its unmatched simplicity. It offers the simplest, most reliable, and most affordable way to move business data to Microsoft 365. Whether migrating from Google Workspace, file shares, Exchange Online, SharePoint On-Premises, or tenant-to-tenant, ShareGate gets the job done, without surprises. From cloud transformation to M&A integration, it keeps things just damn simple. ShareGate also helps organizations stay in control once their data is migrated. Its powerful governance features let users assess environments, uncover issues, and apply fixes on the spot, so everything stays clean, secure, and optimized. It lays the groundwork for safe Microsoft Copilot deployment within organizations. ShareGate is developed by Workleap Technologies, a Montréal‑based software company.

Requirements

8+ years of B2B SaaS demand generation or growth marketing experience with ownership of pipeline and revenue targets
Proven success building and scaling acquisition strategies across paid media, SEO, AEO, integrated campaigns, and conversion rate optimization
Strong analytical skills with experience forecasting pipeline, measuring marketing performance, and using data to guide investment decisions
Experience managing a budget over 1M$ CAD
Experience partnering across Marketing, Sales, RevOps, and Partnerships to align strategy and deliver integrated go-to-market programs
Strong people leadership experience with a track record of coaching, developing, and inspiring high-performing marketing teams
Excellent communication and executive presentation skills, with the ability to influence stakeholders and translate performance into clear business recommendations
A builder mindset with a bias toward action, ownership, accountability, and continuous improvement
Comfort leveraging AI tools to improve campaign execution, search optimization, reporting, workflow automation, and operational efficiency.

Nice To Haves

Experience marketing to enterprise IT buyers, particularly Microsoft 365 administrators, IT operations, governance, or cybersecurity audiences

Responsibilities

Own ShareGate's acquisition engine by developing and executing strategies across paid media, AI-powered search (SEO and AEO), integrated campaigns, and conversion rate optimization that drive qualified pipeline, opportunities, and ARR.
Own acquisition performance by forecasting pipeline, measuring funnel performance, identifying opportunities to improve conversion, and partnering with Sales and RevOps to maximize revenue outcomes.
Lead demand planning and integrated campaign execution across Marketing, bringing together Content, Brand & Identity, Web, Customer Marketing, PR, and GTM Development to deliver measurable business impact.
Own demand generation investment by allocating budget across channels, optimizing marketing spend, and scaling the programs that deliver the greatest business impact.
Leverage AI across campaign planning, search optimization, reporting, workflow automation, and performance analysis to improve execution speed, uncover new growth opportunities, and accelerate decision-making.
Foster a culture of accountability through data-driven decision making, experimentation, forecasting, and operational excellence that enables predictable, scalable growth.