Senior Manager, Demand Generation - Sharegate

Workleap - en

7d•Remote

About The Position

As our Senior Manager, Demand Generation, you'll own the strategy and execution behind how ShareGate acquires new customers. As we continue to evolve from market-leading products into a unified platform, we're focused on scaling how we attract, convert, and acquire the right customers. You'll play a key role in building a predictable, scalable acquisition engine that accelerates pipeline and revenue growth. You'll join ShareGate's Marketing leadership team during an exciting stage of growth as we continue to evolve how we acquire new customers and expand our platform. Over the next 12 months, you'll play a key role in growing our visibility across traditional and AI-powered search, improving website conversion, scaling integrated campaigns, and building a predictable acquisition engine that fuels revenue growth. You'll lead a team of high-performing marketers focused on Paid Acquisition and SEO while partnering daily with Content, Brand & Identity, Web, Customer Marketing, PR, GTM Development, Sales, RevOps, and Partnerships. We're a collaborative, high-performing team that moves quickly, embraces experimentation, and holds ourselves accountable for measurable business outcomes.

Requirements

8+ years of B2B SaaS demand generation or growth marketing experience with ownership of pipeline and revenue targets
Proven success building and scaling acquisition strategies across paid media, SEO, AEO, integrated campaigns, and conversion rate optimization
Strong analytical skills with experience forecasting pipeline, measuring marketing performance, and using data to guide investment decisions
Experience managing a budget over 1M$ CAD
Experience partnering across Marketing, Sales, RevOps, and Partnerships to align strategy and deliver integrated go-to-market programs
Strong people leadership experience with a track record of coaching, developing, and inspiring high-performing marketing teams
Excellent communication and executive presentation skills, with the ability to influence stakeholders and translate performance into clear business recommendations
A builder mindset with a bias toward action, ownership, accountability, and continuous improvement
Comfort leveraging AI tools to improve campaign execution, search optimization, reporting, workflow automation, and operational efficiency.

Nice To Haves

Experience marketing to enterprise IT buyers, particularly Microsoft 365 administrators, IT operations, governance, or cybersecurity audiences

Responsibilities

Own ShareGate's acquisition engine by developing and executing strategies across paid media, AI-powered search (SEO and AEO), integrated campaigns, and conversion rate optimization that drive qualified pipeline, opportunities, and ARR.
Own acquisition performance by forecasting pipeline, measuring funnel performance, identifying opportunities to improve conversion, and partnering with Sales and RevOps to maximize revenue outcomes.
Lead demand planning and integrated campaign execution across Marketing, bringing together Content, Brand & Identity, Web, Customer Marketing, PR, and GTM Development to deliver measurable business impact.
Own demand generation investment by allocating budget across channels, optimizing marketing spend, and scaling the programs that deliver the greatest business impact.
Leverage AI across campaign planning, search optimization, reporting, workflow automation, and performance analysis to improve execution speed, uncover new growth opportunities, and accelerate decision-making.
Foster a culture of accountability through data-driven decision making, experimentation, forecasting, and operational excellence that enables predictable, scalable growth.