Senior Manager, Demand Generation, Digital & Performance Marketing - USA

Arango•,

2d•Remote

About The Position

Arango is seeking a highly analytical, creative, and hands-on Senior Manager, Digital & Performance Marketing to lead the execution and optimization of Arango’s digital acquisition and web experience. This role will focus on how target audiences discover Arango through paid, organic, AI search, and video, and how they engage with the website and move into meaningful product experiences. The position will also play an instrumental role in launching and optimizing a new product experience, creating a seamless journey from digital discovery through the website and into product engagement. This is a player-coach role requiring deep performance marketing expertise combined with strong capabilities across web, search, creative, and video. The individual will be comfortable using tools for creation, launch, testing, and optimization, as well as directing agency and specialist resources.

Requirements

7+ years of progressive experience in digital, growth, or performance marketing, ideally within high-growth B2B SaaS or enterprise technology.
Deep hands-on experience managing paid acquisition across Google and LinkedIn, with experience in YouTube and other relevant digital channels.
Demonstrated success optimizing digital investment toward conversion, pipeline, revenue, CAC, and ROI, not simply clicks and leads.
Strong experience across website optimization, CRO, landing pages, digital analytics, A/B testing, and digital funnel analysis.
Strong working knowledge of SEO and emerging AEO/GEO strategies.
Experience optimizing web-to-product journeys, free trials, interactive product experiences, self-service experiences, or other product-led digital motions.
Strong digital creative and copywriting instincts, with experience developing video and other digital content directly and through agency partners.
Strong analytical skills with the ability to turn performance and behavioral data into clear actions and recommendations.
Experience effectively managing agencies, freelancers, or other external creative and technical resources.
AI-forward, with demonstrated use of AI tools to accelerate creative development, content production, analysis, experimentation, and marketing workflows.

Nice To Haves

Industry experience: Background in databases, data management, data platforms, AI, developer tools, or data infrastructure.
Entrepreneurial, builder mindset: Comfortable moving between strategy and execution — launching campaigns, improving landing pages, developing creative, analyzing performance, and directing agency resources.
Experience marketing to technical and enterprise audiences, including developers, data engineers, architects, AI leaders, and technology executives.

Responsibilities

Own hands-on paid media execution and optimization across paid search, paid social, display, YouTube, retargeting, and other relevant digital channels.
Manage and optimize allocated paid media spend to improve qualified engagement, conversion, pipeline contribution, and ROI.
Partner with Demand Generation and ABM to translate campaign strategies, target audiences, and offers into high-performing digital acquisition experiences.
Develop and test audiences, creative, copy, formats, landing experiences, and conversion paths to continuously improve performance.
Own website performance and conversion optimization, continuously improving how visitors discover, understand, engage with, and take action with Arango.
Play a key role in launching and optimizing Arango’s new product experience, partnering with Product, Product Marketing, Design, and Engineering to create a seamless journey from website engagement into meaningful product interaction.
Develop and run experiments across landing pages, website experiences, CTAs, and conversion paths to identify what works and scale it.
Use website and behavioral data to understand visitor journeys, engagement, conversion, and drop-off and turn those insights into improvements.
Own SEO strategy and optimization while expanding Arango’s visibility across Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
Identify search topics, questions, content opportunities, and technical improvements that increase discoverability among Arango’s target audiences.
Partner with Product Marketing and content owners to optimize website content and structure for traditional search engines and emerging AI-powered discovery experiences.
Monitor search and AI discovery performance and continuously adapt as buyer discovery behaviors evolve.
Develop and optimize Arango’s YouTube and digital video strategy across paid, organic, website, and social channels.
Partner with Product Marketing and Demand Generation to turn product stories, thought leadership, webinars, interviews, and events into effective long- and short-form digital content.
Translate positioning and campaign messaging into compelling ads, landing pages, CTAs, video, and other digital creative.
Create and test lightweight digital creative and video assets directly when speed matters, while directing agency resources across web, design, development, and video for higher-production work and specialized execution.
Define quarterly and annual demand goals with Sales leadership, and track ROI and campaign performance against them.
Drive outbound strategy and create campaign briefs, campaign-building assets, and follow-up content that align Sales and maximize lead conversion.
Lead digital content programs including webinars, replay programs, and podcasts, and evaluate new formats such as live streams and office hours.
Manage events and field programs, including conferences, AI-focused events, executive dinners, roundtables, and direct mail campaigns.
Plan and execute the Customer Summit to drive expansion deals.
Own inbound lead management, forms, and campaign tracking, and co-manage HubSpot with the Director of Growth Marketing.
Use website, behavioral, and campaign performance data to identify opportunities and continuously improve digital acquisition, engagement, and conversion.
Partner with Growth Marketing to define measurement requirements and use established analytics, attribution, and reporting to optimize digital performance.
Build a disciplined experimentation approach across channels, creative, web experiences, and conversion paths.
Continuously evaluate new channels, formats, technologies, and AI-powered tools that can improve creative velocity, digital performance, and conversion.