Demand Generation Marketing Manager

Motive

10d•$90,000 - $111,000•Hybrid

About The Position

Motive is seeking a Demand Generation Marketing Manager with a marketer's curiosity and a builder's mindset to focus on the Mid-Market segment. The ideal candidate will understand the market, buyers, and what motivates them, while also being enthusiastic about solving challenges in physical operations. This role requires a continuous learning approach, questioning assumptions, testing new strategies, enhancing AI skills, and striving to improve campaigns. The position is suited for someone comfortable operating in ambiguity and a fast-paced environment where priorities can shift, and who is motivated by finding solutions rather than being discouraged by blockers.

Requirements

5+ years of experience in B2B demand generation, campaign management, or growth marketing (excluding internships).
Proven track record of executing multi-channel demand generation campaigns that drive measurable pipeline contribution beyond events.
Hands-on experience with ABM strategies, including 1:Few and 1:Many campaign motions.
Experience partnering with sales teams (SDRs, AEs) to align marketing campaigns with outbound and inbound motions.
Working knowledge of marketing automation platforms and CRM systems (Salesforce, Marketo).
Comfortable analyzing campaign performance data in Excel/Google Sheets and Tableau, with the ability to derive insights and make data-informed decisions.
Strong project management skills with experience in Asana or equivalent tools.
Excellent written and verbal communication skills, with the ability to create compelling campaign briefs and sales enablement materials.
Required experience: Salesforce, Asana, Sendoso (or equivalent), Outreach.
Must be authorized to receive and access commodities and technologies controlled under U.S. Export Administration Regulations.

Nice To Haves

Glean, Clay (preferred experience)

Responsibilities

Plan, execute, and optimize Programmatic ABM campaigns and full-funnel demand generation campaigns across the mid-market segment, ensuring alignment with other segments for accurate ICP capture.
Partner with Content Marketing, Customer Marketing, and PMM teams to align content with the buyer's journey, identify content gaps, and request new content and sales collateral.
Maintain target account lists and use understanding of buyer funnel stages, definitions, and conversion benchmarks to inform targeting and messaging.
Partner with Marketing Operations for accurate targeting, list hygiene, and campaign setup, proactively identifying and resolving issues.
Collaborate with Product Marketing to apply messaging frameworks to campaigns and adapt them for segment-specific needs.
Independently develop campaign and creative briefs, including copy direction, messaging hierarchy, and design inputs aligned with buyer journey stages.
Partner with channel owners to launch and monitor campaigns across various channels (6sense Display, LinkedIn, other Display channels, Content Syndication, Email, Web, Events/Field, Associations), understanding their individual and collective impact on pipeline generation.
Own execution for select channels, including Webinars, Calendared Sales Plays, and Direct Mail, managing end-to-end setup, targeting, launch, and performance tracking.
Ensure channel execution aligns with campaign messaging and buyer journey stages, making adjustments based on performance data and segment feedback.
Evaluate channel activations and performance, making strategic decisions based on segment and buyer needs, and reallocating spend or effort as needed.
Build testing and iteration cycles into each campaign to gain a deeper understanding of demand generation learnings.
Leverage AI tools and agentic workflows to accelerate campaign personalization, sales play development, and insight generation, applying AI knowledge to streamline execution without sacrificing quality.
Partner with SDRs, AEs, and sales leadership to align marketing campaigns with outbound and inbound motions, ensuring marketing programs support sales priorities and pipeline goals.
Enable sales teams by providing targeting direction, messaging, sales plays, and enablement materials for campaign engagement.
Maintain regular communication with sales partners to share campaign performance, upcoming programs, and recommended actions, and to incorporate sales feedback into campaign planning.
Contribute to weekly sales communications summarizing active marketing initiatives, upcoming programs, and sales actions.
Prepare materials for sales meetings and planning sessions, tailoring content to the audience.
Attend select sales meetings to stay aligned on priorities and feedback, advocating for marketing programs and incorporating sales input into campaign planning.
Monitor campaign performance and pipeline contribution against goals, identifying trends, risks, and optimization opportunities independently.
Partner with Marketing Analytics to maintain dashboards and reporting cadences; partner with Marketing Operations and Sales Operations to maintain Outreach dashboards and sales command centers in Salesforce.
Analyze performance data to understand campaign effectiveness and make recommendations for reallocation or adjustment.
Contribute to weekly Mid-Market metrics updates with clear, actionable insights.
Support ad-hoc reporting needs for WBRs, MBRs, and QBRs, translating data into recommendations for leadership.