Senior Manager, Demand Generation and ABM

HubSync•, (Multiple States)

About The Position

HubSync is seeking an independent, AI-native Senior Manager of Demand Generation & ABM to build and own the company's pipeline engine from end-to-end. This role involves building account lists, designing multi-channel ABM programs, running campaigns, and directly impacting pipeline generation. Reporting to the Senior Director of Marketing, this is a ground-floor opportunity to lead the demand generation function with autonomy and accountability for measurable revenue. The ideal candidate is a hands-on operator who thrives in a fast-paced, collaborative environment and is eager to build a Go-To-Market engine for a market with many point solutions.

Requirements

5-7 years of experience in demand generation or ABM at a B2B SaaS company, ideally in an enterprise motion with long sales cycles and high ACV.
Proven track record of building and running named account programs from scratch, with a deep understanding of account-based versus lead-based motions.
AI-native operator who uses tools like Clay, Apollo, or similar enrichment platforms daily to build lists, personalize outreach, and accelerate research at scale.
Strong MAP proficiency (HubSpot preferred) with the ability to independently build workflows, segments, campaign tracking, and pipeline attribution reports.
End-to-end webinar execution experience, treating them as pipeline-generating plays rather than just content events.
Data-driven, builder mentality with the ability to think in pipeline metrics, build funnel models, and navigate ambiguity without daily direction.
Strong writing skills with the ability to produce compelling, concise copy for emails, ads, and landing pages independently.
A proactive, ego-free operator who takes ownership of execution and is comfortable rolling up their sleeves in a fast-moving, small-team environment.

Responsibilities

Build and execute integrated, multi-channel campaigns (email, landing pages, webinars, LinkedIn, events, outbound) and own ABM programs for target account tiers from brief to launch.
Execute high-priority sales-aligned programs, including trade show follow-up, M&A plays, job-changer outreach, customer expansion, and partner co-marketing programs.
Build and maintain HubSpot workflows, lists, forms, routing logic, and campaign setups, ensuring clean execution against lifecycle stages, lead scoring, and reporting.
Draft, manage, and coordinate campaign assets (emails, landing pages, nurture sequences, webinars, social copy) aligned with messaging frameworks and ICPs.
Partner closely with Sales to translate campaigns into field-ready materials (talk tracks, templates, scripts) and use feedback to improve execution.
Track program performance, summarize actionable results, and recommend tactical improvements based on pipeline metrics.
Use AI tools and LLMs proactively to research accounts, enrich data, surface intent signals, monitor trigger events, scale programs, and accelerate daily workflows.
Own day-to-day website updates to maintain current messaging and support active campaigns.