Senior Manager Demand Creation

Ericsson•Boise, ID

6d•Hybrid

About The Position

We are looking for a Senior Manager, Demand Creation to join our Growth Marketing team in a hybrid capacity across Boise, Plano, or Santa Clara. In this full-time, global-scope role, you will lead a team of 3–4 direct reports responsible for building awareness and driving early-funnel engagement that supports downstream pipeline conversion. You will connect strategy across channels, ensure alignment with go-to-market priorities, and demonstrate how early account engagement supports conversion paths for Account-Based Marketing (ABM) and acquisition programs.

Requirements

6–9 years of B2B marketing experience, with 2–3 years managing a team or leading cross-functional programs
Ability to interpret campaign and channel performance and clearly connect early-funnel signals to downstream business outcomes
Experience shaping email journeys, nurture logic, or cross-channel audience experiences, with Marketo fluency
Strong understanding of content strategy and thought leadership to guide narrative direction and move buyers from early intent to active engagement
Familiarity with ABM programs and how demand creation feeds account-level plays
Program-level understanding of paid media, content syndication, and digital channel execution
Working familiarity with platforms such as Marketo, Salesforce, Demandbase, LinkedIn Campaign Manager, and Google Ads
Exceptional communication and cross-functional influence skills
Strong accountability for team outcomes, including pipeline influence and downstream conversion support

Responsibilities

Lead a team executing demand creation programs across paid channels, content, and narrative development
Orchestrate thought leadership programs across paid search, paid social, programmatic, and Demandbase — guiding strategy and performance without requiring day-to-day platform operation
Set audience targeting strategy leveraging Ideal Customer Profiles (ICPs), intent data, engagement signals, and go-to-market priorities
Develop campaign messaging and buyer narratives that connect thought leadership, audience needs, funnel stage, and solution positioning
Execute horizontal channel tactics across paid, owned, and earned channels to create early account engagement feeding into mid- and bottom-of-funnel (MOF/BOF) motions
Own portfolio-level email narrative and experience strategy, partnering with Marketing Operations to translate requirements into Marketo programs
Build testing and optimization frameworks for messaging, creative, targeting, and channel performance
Manage budget and media investment strategy with a focus on performance and efficiency
Deliver performance reporting that translates top-of-funnel (TOF) activity into a clear story connecting early-funnel programs to MOF/BOF conversion
Partner cross-functionally with Marketing Strategy and Operations, ABM & Acquisition, Product Marketing, Field, and Brand teams

Benefits

Competitive package
Opportunity for an annual bonus
Subsidized, nationwide PPO medical benefit options including a low-deductible Point of Service Plan and a qualifying High Deductible Health Plan (HDHP), with a generous company-provided HSA contribution
Subsidized HMO option through Kaiser (for California employees)
Subsidized dental and vision coverage
401(k) plan with a 4% company match and immediate vesting
Company-paid employee basic life and AD&D insurance
Company-paid disability benefits
Minimum of 15 days of accrued vacation
Up to 3 personal days per year
11 annual holidays
8 hours of volunteer time
80 hours of sick time annually
Up to 16 weeks of paid maternity leave
6 weeks of parental or adoption leave at 100% of pay
Comprehensive Employee Assistance Program
Mobile therapy
Volunteer paid time off