Senior Demand Generation Manager

Flashpoint

1d•$125,000 - $135,000•Remote

About The Position

Flashpoint is seeking a Senior Demand Generation Manager to join their Marketing team, remote in the United States. This role is for an experienced B2B demand generation marketer who can own programs end-to-end, turning engagement into pipeline. The company focuses on providing threat data and intelligence to commercial enterprises and government agencies to help them confront complex security challenges, reduce risk, and improve operational resilience. The ideal candidate will have a proven track record of growing pipeline through targeted email marketing, automated nurturing, and virtual experiences, with clear metrics to demonstrate success. This is an individual-contributor role.

Requirements

Hands-on ownership of enterprise B2B demand generation, specifically webinars, email, and large-scale virtual summits.
Proficiency with a marketing automation platform (HubSpot, Marketo, or Pardot) and Salesforce.
Strong grasp of deliverability, list segmentation, and HTML/email design.
A track record applying AI tools to streamline campaign workflows, create content, and surface audience trends.
Familiarity with webinar and event platforms (Zoom Webinar, Goldcast, or ON24) and LinkedIn's creator tools (LinkedIn Live, Newsletters).
Experience managing external vendors, production partners, and a defined program budget.

Nice To Haves

Scaled pipeline through targeted email campaigns, nurture programs, and virtual events, and can point to the numbers you moved.
Owned webinar or digital-summit programs end to end, from strategy and speaker lineup through promotion, execution, and post-event follow-up.
Ran email operations at depth, including segmentation, deliverability, design, and automated nurturing across prospect, customer, and partner audiences.
Put AI to work in production, not just experimented with it, accelerating campaign creation, personalizing at scale, and sharpening segmentation from engagement signals.
Partnered with a BDR or sales team to tighten lead handoff and follow-up, and built the feedback loop to keep improving it.
Owned a program budget and managed vendors and production partners to deliver ROI.

Responsibilities

Own the strategy and end-to-end execution of email marketing, automated nurturing, webinar programs, and newsletters across prospect, customer, and channel-partner audiences.
Lead the high-visibility virtual event program and digital summits that educate the market and capture high-intent demand.
Oversee email operations and performance, including content, design, segmentation, and deliverability.
Partner with the social team to execute and promote LinkedIn Newsletter and LinkedIn Live broadcasts.
Apply AI tools across the demand gen stack to speed campaign creation, personalize content, analyze engagement, and improve targeting.
Work closely with Marketing Operations and the BDR team to ensure seamless lead flow, fast follow-up, and continuous feedback loops.
Manage vendor relationships and budget to maximize return on demand gen spend.
Set a high bar for execution and share playbooks and best practices across the marketing team.