Senior Manager, Data Analytics & Insights
About The Position
The Sr. Manager, Data Analytics & Insights is a senior analytics thought leader and strategic partner within the Business Intelligence & Analytics function, serving other business units (such as Players, Coaches, Facilities, Advocacy, and Sections) in a client-facing capacity. This role goes beyond reporting and dashboarding to shape how USTA thinks about and uses data — leading exploratory analysis and hypothesis-driven investigations, providing strategic guidance to senior stakeholders, and actively building data literacy across the organization through education and coaching. The Sr. Manager will partner closely with the IT Data & Analytics team on data architecture, pipelines, and platform capabilities, and will apply advanced technical skills — including SQL and geospatial analysis — to integrate and interrogate data from multiple systems in service of USTA's participation and facility strategies.
Requirements
- Bachelor's degree in Data Science, Statistics, Business Analytics, or a related field required (Master's preferred).
- 6+ years of experience in analytics, data modeling, or business insights, with demonstrated thought leadership and strategic impact.
- Proficiency in SQL and/or Python required; experience with geospatial analysis tools and platforms (e.g., Placer.ai, GIS) strongly preferred.
- Fluency with Tableau; strong AI skills.
- Experience designing and delivering data literacy training and education for non-technical stakeholders.
- Strong exploratory analysis and hypothesis-driven analytic skill set.
- Proven ability to collaborate cross-functionally — including with IT/Data Engineering teams — and influence decision-making.
- Excellent communication and storytelling skills; ability to translate complex analytics for executive audiences.
Nice To Haves
- Experience in sports, membership-based organizations, or consumer analytics is a strong plus.
- Passion for the tennis or sports industry is a plus.
Responsibilities
- Serve as a senior analytics thought leader and strategic partner for assigned business units (players, coaches, facilities, advocacy, sections), providing strategic guidance grounded in data and analysis.
- Design and lead exploratory analysis and hypothesis testing to uncover trends, drivers, opportunities, and risks, translating ambiguous business questions into structured analytic approaches.
- Support target setting and measurement by identifying leading, lagging, and contributing metrics for each business area.
- Conduct advanced and ad hoc analyses, including geospatial analysis (e.g., Placer.ai, GIS tools), to inform facility, advocacy, and participation strategy.
- Maintain and educate end-users on dashboards, reports, and visualizations (Tableau, Excel, SQL-driven data marts) to make insights accessible and actionable for decision-makers.
- Elevate USTA's data literacy by developing and conducting training and education sessions, building self-service tools, and championing data best practices across the association.
- Present findings and recommendations using compelling, executive-ready storytelling tailored to both technical and non-technical audiences.
- Partner, as needed, with the IT Data & Analytics team on data architecture, pipeline requirements, platform enhancements, and data governance to ensure data integrity and accessibility.
- Write and optimize SQL queries to conduct exploratory analysis.
- Mentor and guide analysts across the association, elevating overall analytic maturity and fostering a stronger data culture.
- Manage relationships with vendors, consultants, and partners supporting data and analytics initiatives.
- Ensure data integrity and quality across research, reporting, and analytics deliverables.
- Explore and introduce new analytic techniques, tools, and datasets to continually enhance USTA's analytic capabilities.
Benefits
- Medical, dental, vision
- Access to doctors virtually
- Flexible spending account to manage your health and dependent care expenses
- Life and disability insurance
- Generous paid time off policy - including vacation, sick, personal, and paid holidays
- Parental leave
- Paid winter recess
- 401(k) with employer matching (up to 6.5%)
- Promotional and growth opportunities
- Learning and Development programs to learn on the job
- Up to $7,000 for tuition reimbursement
- Mental health and meditation benefits
- Personalized health management program
- Pet insurance
- Commuter benefits
- Identity theft protection
- Discounts with our network of partners
- Fun events
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What This Job Offers
Job Type
Full-time
Career Level
Senior
