Senior Manager, Customer Engagement Social Strategy and Operations

Revolution Medicines

4d•$150,000 - $189,000•Remote

About The Position

Revolution Medicines is seeking a social media expert to manage commercial social execution across its oncology portfolio. The newly created role spans tumor types, branded promotion and unbranded disease state education, and digital engagement with healthcare professionals, patients, and caregivers through direct-to-patient initiatives. The Senior Manager will serve as the US Portfolio Omnichannel team’s social subject matter expert, translating approved marketing and engagement strategies into effective paid and organic social programs. The role manages social profiles, maintains channel playbooks and execution standards, coordinates deliverables with agencies and platform representatives, and supports channel-specific discussions with the Promotional Review Committee. It also provides hands-on email expertise, including campaign workbook population, tracking link creation, and quality assurance. Working closely with Portfolio Omnichannel leads, HCP and Patient Marketing Leads, Corporate Communications, Analytics & Insights, IS/IT, and PRC partners, the Senior Manager will apply and improve established processes, support in-line products and launches, and recommend execution improvements based on performance insights. Brand-aligned Marketing Leads retain ownership of brand and disease state strategy, objectives, and core messaging. The role works in a matrix with Portfolio Omnichannel Tumor & NPP leads, who own customer engagement strategy and priorities for their tumor franchises. With direction from those leads and the hiring manager, the Senior Manager manages day-to-day social execution, provides channel expertise and recommendations, and escalates decisions about platforms, capabilities, resources, and strategic priorities for alignment.

Requirements

Bachelor’s degree required.
6–8 years of progressive marketing experience within the pharmaceutical or biotechnology industry, including oncology and substantial hands-on experience in social media execution and operations.
Deep knowledge of paid and organic social media, profile management, audience targeting, creative formats, and campaign operations across major platforms.
Experience supporting branded and unbranded programs and adapting channel execution to HCP and patient audiences.
Experience managing promotional review submissions and working with Medical, Legal, and Regulatory partners to address social channel and creative questions in a regulated environment.
Hands-on email execution experience, including campaign workbooks, UTM and link creation, test sends, and pre-deployment quality assurance.
Experience coordinating creative and media agency deliverables, managing project timelines, and executing multiple concurrent social campaigns or launches within approved plans and resources.
Strong analytical judgment, attention to detail, and ability to translate campaign results into practical recommendations.
Clear communication, effective cross-functional collaboration, and ability to influence stakeholders without direct authority in a growing organization.

Nice To Haves

MBA or relevant advanced degree.
Experience launching targeted oncology therapies, Specialty Care or rare disease products, and supporting multiple brands, indications, or tumor types.
Experience maintaining social playbooks, preparing annotated PRC floor plans, and applying moderation processes and channel governance standards.
Familiarity with social listening tools and translating audience insights into marketing recommendations.
Experience with HCP and patient email programs, including headquarters-led email and rep-triggered email (RTE), marketing automation, and modular content.
Experience in a high-growth, recently commercialized environment.

Responsibilities

Partner with Portfolio Omnichannel Tumor & NPP leads to execute commercial social programs across tumor types and indications for branded and disease state education initiatives targeting HCPs, patients, and caregivers.
Translate approved brand objectives, audience insights, and customer journeys into social execution plans; recommend channels, content formats, paid and organic approaches, and targeting in alignment with omnichannel priorities and media agencies.
Build, launch, update, and maintain social profiles, including profile content, account credentials, access permissions, agency access, and account transition or retirement processes.
Maintain and update social playbooks and execution standards as platforms evolve, documenting capabilities, creative specifications, PRC guidance, and operational workflows; adapt templates for new channels with Portfolio Omnichannel leads and review partners.
Coordinate social deliverables with creative and media agencies, aligning briefs, timelines, and quality expectations with brand marketing and Omnichannel leads.
Partner on paid social builds, targeting, flighting, and optimization; monitor pacing against approved media allocations and flag variances to budget owners.
Coordinate organic publishing and profile activity with marketing and communications partners.
Oversee social launch and ongoing quality assurance, confirming creative rendering, links, tracking, profile functionality, and alignment with PRC approvals; coordinate asset refreshes and retirement.
Partner with Analytics & Insights and media agencies to review agreed performance measures, support testing, and recommend improvements to creative, targeting, and customer journeys.
Partner with Corporate Communications and Analytics & Insights to assess social listening use cases and support approved pilots or integration into Portfolio Omnichannel operations; share relevant audience and conversation insights with commercial teams.
Prepare and maintain social profile and ad-unit floor plans for PRC submissions, documenting copy, imagery, disclosures, links, and interactive elements; maintain version control and alignment between approved materials and live executions.
Participate in PRC discussions about proposed social channels, platform changes, ad units, and creative questions; gather platform and agency input, partner with Medical, Legal, and Regulatory reviewers to resolve execution questions, and document decisions in practical channel guidance.
Coordinate social moderation and escalation processes with Corporate Communications and PRC partners, applying approved responses and company procedures for monitoring and routing adverse events, product complaints, and sensitive inquiries.
Identify emerging social channels, ad formats, and platform capabilities; bring practical recommendations to Omnichannel leads, assess feasibility with agencies and PRC, and support approved pilots with clear hypotheses and success measures.
Provide email operational support for HCP and DTP campaigns by populating and maintaining execution workbooks with approved content, audience requirements, deployment details, and tracking specifications.
Create and validate UTM parameters and campaign links using consistent naming conventions; coordinate with media, analytics, and email partners to support reliable measurement across social and email.
Lead pre-deployment email and eblast quality assurance, reviewing test sends for copy, personalization, links, tracking, rendering, mobile usability, and required footer elements; confirm approval alignment and coordinate issue resolution and deployment readiness.