Senior Manager, CRM Marketing
About The Position
As the Senior Manager of CRM Marketing at Aristocrat, you will have an outstanding opportunity to build and implement data-driven strategies that improve player retention, acquisition, and lifetime value. Your skills in CRM planning and delivery, online marketing, and immediate customer relationship management will play a key role. You will improve the customer journey through player segmentation and personalized promotions. Working closely with teams from Marketing, Product, Business Analytics, and Technology, you will develop player experiences and notably increase conversion and retention.
Requirements
- More than 7 years of experience in CRM, Retention Marketing, or Customer Life Cycle Management within regulated iGaming and sports betting markets.
- Comprehensive knowledge of Digital Marketing, Real-time CRM tools, personalization engines, and automation technologies.
- Strong analytical abilities, with the capacity to interpret complex data and convert it into actionable strategies.
- Proven track record in player segmentation, lifecycle marketing, and retention optimization.
- Experience with A/B testing, predictive analytics, and engagement strategies powered by artificial intelligence.
- Strong leadership skills, with the ability to lead cross-functional teams and influence senior collaborators.
- Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.
Nice To Haves
- Knowledge of regulatory standards in gaming and responsible gaming initiatives is advantageous.
Responsibilities
- Develop and implement a comprehensive Customer Life Cycle Management (CLCM) strategy to drive player retention, engagement, and dedication.
- Leverage real-time CRM capabilities to build personalized, automated, and data-driven customer journeys.
- Define and optimize segmentation models to enhance targeting and improve engagement rates.
- Align CLCM strategies with business objectives to improve Customer Lifetime Value (LTV) and reduce churn.
- Build and optimize real-time, event-driven CRM campaigns that react to player behavior instantly.
- Apply recommendations and personalization techniques driven by AI to deliver hyper-targeted promotions.
- Partner with Product and Tech teams to integrate CRM solutions with real-time player data feeds.
- Develop and track important metrics such as FD conversion rates, CPAs, CPCs.
- Make independent decisions to improve GP value across multiple digital marketing channels.
- Conduct A/B testing and multivariate analysis to optimize engagement and campaign efficiency.
- Implement a robust player segmentation framework to personalize experiences based on user behavior, preferences, and transaction history.
- Build and optimize targeted promotions that drive engagement while maintaining commercial efficiency.
- Ensure promotional activities align with regulatory guidelines and responsible gaming procedures.
- Work closely with the Product, Marketing, Data Science, and Managed Services teams to ensure a seamless customer experience.
- Lead a team of CRM and marketing specialists, encouraging a culture of innovation and data-driven decision-making.
- Present insights, performance reports, and strategic recommendations to external and internal collaborators.
Benefits
- health, dental, and vision insurance
- paid time off
- a 401(k) plan with employer matching
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
