CRM Marketing Manager

eBay•Toronto, ON

1d•CA$85,600 - CA$114,300

About The Position

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts. Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet. Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all. About the team and the role: We are seeking a dedicated CRM Marketing Manager to shape and implement customer-focused experiences in support of eBay's strategic growth areas. The candidate will drive launches across eBay’s owned marketing channels (email, push notifications, in-app messaging, onsite, etc.) and eBay’s global markets. You will work closely with cross-functional teams to develop, implement and track the performance of recurring, trigger-based & strategic marketing campaigns. This is an excellent opportunity for a meticulous individual who thrives in a collaborative, high-performing team, takes ownership, and can effectively analyze and interpret key metrics. The initial remit for this role will be focused on Vehicles, with flexibility to expand scope as priorities evolve.

Requirements

Bachelor’s degree in business or related field preferred
3+ years of experience in digital marketing, preferably within CRM and owned channels (email, push notifications, in-app messaging, onsite etc.)
Proven success in implementing owned channel experiences, with consistent messaging and timely delivery
Ability to develop and streamline an always-on campaign optimization plan (e.g. customer journeys, segmentation, messaging)
Establish and deliver strategies that cover the entire CRM customer lifecycle journey (e.g. onboarding, growing, retaining)
Exceptionally strong analytical skills with the ability to generate insights, build reports, and inform strategy across broad business and CRM contexts
Works well independently while maintaining collaborative relationships with team members
Strong oral and written communication skills - comfortable presenting to groups
Strong personal work ethic, including personal initiative and ownership
Ability to lead multiple projects simultaneously and balance priorities
Customer-centric and hands-on individual, with demonstrated ability to manage performance against established KPIs
Demonstrated success in fast-paced, matrixed environments, with the ability to thrive in dynamic, rapidly evolving, and highly competitive industry
Ability to build relationships and collaborate across all levels, functions and geographies
Strategic thinker with a proven ability to move from idea to execution and comfortable operating at both altitude and ground level

Nice To Haves

Familiarity with AI tools and platforms applied to marketing (e.g. AI-driven personalization at scale, predictive models for segmentation, automation for journey orchestration); curiosity and willingness to push into new AI applications as the space evolves

Responsibilities

Develop and implement CRM strategies to improve customer acquisition, retention, and re-engagement
Plan, build and optimize multi-channel campaigns (email, push notifications, in-app messaging, onsite, etc.)
Design and implement customer segmentation and targeting strategies
Analyze campaign performance and customer behavior to drive continuous improvement
Partner with global cross-functional teams: Creative, Analytics, Operations, Product Marketing, Business Units, Product, Legal
Manage timelines and customers to ensure seamless, on-time execution
Drive a test-and-learn environment through testing, continuous optimization, and AI-powered tools to enhance personalization and efficiency at scale