Senior Manager, Credit Cards Digital Acquisition

Royal Bank of Canada • Toronto, ON

8d • Onsite

About The Position

RBC Cards is a leading credit card business in Canada, contributing significantly to Canadian Banking's revenues and profits. The business has experienced substantial growth over the last five years due to strong product offerings and innovative marketing. This role will provide thought leadership and strategic oversight for the acquisition activities of Retail Credit Cards across proprietary digital and external paid digital channels. The Senior Manager, Retail Credit Cards Acquisition – Digital Channels will collaborate with product teams, ensure the successful execution and integration of business strategies with multiple stakeholders, and enhance shareholder value by optimizing digital acquisition to drive growth and market share for retail credit cards. The position will contribute to broader Cards business objectives by leveraging marketing investments, product/offer constructs, and credit strategy/market insights. Additionally, this people leader will manage the Manager, Credit Cards Partner Acquisition position to align digital strategies with loyalty partners and execute across all digital strategies.

Requirements

• Experience in/knowledge of credit card industry
• Creative problem-solving skills with focus on efficient execution while balancing big-picture thinking
• Analytical skills with a proven ability to take a data driven approach to make decisions and strategic recommendations
• Proven ability to communicate clearly and concisely to all levels of the company.
• Strong skills in presentation and storytelling.

Nice To Haves

• Experience working with external partners
• Experience in/knowledge of credit card acquisition and optimization in digital channels
• Digital Marketing

Responsibilities

• Lead the development and execution of Cards digital acquisition across rbc.com, social channels and external banners
• Effectively communicate and work with various stakeholders from departments across marketing, legal and compliance to execute mass digital acquisition strategies
• Optimize the Acquisition framework and working model with external and internal partners to drive card acquisition
• Support the ongoing management of our acquisition budgets and forecasts, digital proprietary channels and advise on optimizing profitability via strategic trade-offs.
• Collaborate with internal partners on enhancing and improving the existing Digital client application experience
• Provide leadership and coaching to direct reports
• Ad Hoc duties/business casing and analysis.

Benefits

• We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
• Ability to make a difference and lasting impact
• Work in a dynamic, collaborative, progressive, and high-performing team
• Opportunities to do challenging work

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed