Senior Manager, Creative

Housecall Pro

12h•$125,000 - $159,000

About The Position

As the Senior Manager, Creative, you combine original thinking, hands-on creative expertise, and performance marketing insights to develop advertising that drives measurable business results. You create compelling paid social campaigns that capture the attention of home service professionals and inspire them to take action. In this player-coach role, you own the creative process from concept through final delivery, bringing together art direction, design, video production, and emerging AI technologies. You partner closely with Growth Marketing to turn performance insights into stronger creative, balance quality with the volume required for continuous testing, and mentor creative talent while remaining actively involved in execution. You bring a strong creative point of view, a willingness to experiment, and a commitment to producing work that performs. Housecall Pro helps home service professionals streamline their businesses and save time. The company supports more than 50,000 businesses and has over 2,000 teammates across the globe. This role is open to candidates in locations not otherwise specified in the posting. The expected salary range is $125,000–$159,000 plus equity; the specific offer depends on permissible, non-discriminatory factors such as skills, experience, and geographic location.

Requirements

At least 7 years of professional creative experience, including experience at a creative, digital, or advertising agency.
Proven experience personally developing and executing paid social advertising campaigns that drive measurable outcomes, including qualified leads, conversions, or customer acquisition.
A strong portfolio demonstrating original concepts, hands-on creative execution, art direction, production ownership, and campaign results.
Advanced proficiency in creative production software such as Adobe Premiere Pro, After Effects, Photoshop, Illustrator, Figma, or equivalent tools, including short-form video editing, motion graphics, and static advertising.
Experience directing or producing live-action video, creator content, user-generated content (UGC), or other short-form advertising.
Experience analyzing paid social performance metrics and developing creative testing strategies across concepts, hooks, formats, and messaging.
Experience using AI tools and automation to improve team efficiency or output quality, including generative AI creative production tools.
Experience mentoring creative professionals and presenting creative concepts to senior stakeholders.
Bachelor's degree in Graphic Design, Fine Arts, Marketing, Advertising, or a related field, or equivalent work experience.

Nice To Haves

Performance marketing or social-first agency experience is strongly preferred.
A multi-dimensional background with breadth across cross-functional interests or depth of specialized mastery.
Personal resilience, ability to learn from scratch, and ability to thrive in ambiguity.
A strong creative point of view and ability to generate multiple compelling ideas from a single brief.
A performance-oriented mindset that balances creative originality with measurable business impact.
Strong visual storytelling instincts and a deep understanding of composition, typography, pacing, and motion.
A collaborative, low-ego leadership style and willingness to stay close to the work and lead by example.
Ability to manage competing priorities, maintain creative quality, and deliver consistently under tight deadlines.
Curiosity about emerging creative technologies and willingness to experiment with new approaches.
Experience in B2B, SaaS, marketplace, or other performance-driven environments is preferred.

Responsibilities

Translate audience insights, marketing briefs, and performance data into distinctive paid social concepts that drive leads, conversions, and customer acquisition.
Own creative development from concept and storyboarding through art direction, production, editing, and final delivery, maintaining hands-on involvement throughout.
Direct live-action shoots, creator content, user-generated content (UGC), and AI-assisted production, selecting an approach for each concept.
Produce short-form videos, motion graphics, static advertisements, and supporting assets while maintaining high standards of design and visual storytelling.
Partner with Growth Marketing to evaluate campaign results, identify creative trends and opportunities, and apply performance insights to future concepts.
Develop creative testing plans and maintain a pipeline of concepts, hooks, and variations across paid channels, including Meta, TikTok, and YouTube.
Explore emerging creative technologies and AI-assisted workflows to improve production efficiency and expand creative possibilities.
Mentor creative team members, provide actionable feedback, and collaborate with Marketing leadership to elevate creative quality and maintain production momentum.