Senior Manager, Content Strategy

Boston Proper•Boca Raton, FL

About The Position

At Boston Proper, we don't follow expectations-we defy them. Our passion and expertise are reflected in every detail, from distinctive design to refined execution, creating product that empowers women to feel confidently bold, unapologetically feminine, and unmistakably powerful. Guided by The Proper Way, we show up with purpose, curiosity, and accountability as we build brands that empower women who refuse to blend in. Together, we create a culture where ideas are encouraged, achievements are celebrated, and every voice can make an impact. We are searching for a Senior Manager, Content Strategy you'll bring Boston Proper's bold aesthetic to life through integrated campaigns that feel chic, cohesive, and scroll-stopping. You'll lead the content direction from concept to execution, balancing brand, business initiatives with customer-centric storytelling-partnering with creative, merchandising, and eCommerce to ensure every touchpoint (from homepage to hashtags) feels uniquely Boston Proper. We're looking for a strategic content leader who can do two things simultaneously: build the infrastructure that allows our brand to create content at scale and maintain the editorial quality and voice that makes our content worth reading. This role sits at the intersection of creativity and operations-equal parts architect and editor. You'll oversee a junior content creator while building a broader ecosystem of ghostwriters, AI tools, and creative production workflows that allow us to move fast without sacrificing authenticity.

Requirements

5+ years of experience in content strategy, content marketing, or editorial leadership (fashion, lifestyle, or DTC a plus)
Experience scaling content through freelancers, teams, or AI tools
Experience with AI writing tools and a thoughtful point of view on how to use them authentically
Experience leading integrated campaigns that drive both brand and performance
Strong project management and cross-functional leadership skills
Strategic mindset with the ability to translate insights into compelling campaigns
Sharp editorial eye and strong understanding of brand voice
Familiarity with performance marketing content and channel nuances
Deep understanding of the customer journey and conversion drivers

Responsibilities

Build a scalable content engine-including AI-assisted workflows, editorial standards, and QA processes-to increase output without increasing headcount
Source and manage a network of freelance writers who can deliver in our brand voice
Establish AI guardrails to ensure content stays on-brand, high-quality, and authentic at scale
Develop a content framework aligned with creative and brand direction across all channels including the website, email, SMS, organic and paid channels, direct mail and PR initiatives
Partner with performance marketing to operationalize content needs for new and emerging paid media channels, including Meta, TikTok, CTV, and beyond
Stay ahead of platform and algorithm change, format shifts, new channel requirements - evolving content strategy accordingly
Own and enforce brand voice, tone, and editorial quality across all content
Oversee all brand content (i.e.; website, landing pages, email, editorial), ensuring consistency and quality
Lead end-to-end campaign development-from concept through execution and optimization, ensuring cohesive, on-brand storytelling
Develop storytelling that balances brand emotion with performance results
Manage and mentor junior content creator, providing clear direction and feedback
Partner across marketing, creative, merchandising, and eCommerce to align messaging and execution
Collaborate closely with the Community Marketing Manager on organic and creator content to ensure narrative cohesion across channels
Manage campaign calendar across launches, promotions, and key moments
Lead SEO-driven content planning to grow organic traffic and brand value
Analyze performance and continuously refine strategy
Manage freelance writers, agencies, and AI platforms
Build efficient briefing, feedback, and approval workflows
Track content output, quality, and timelines