Content Strategy & Programming Manager

Apple • Culver City, CA

6d

About The Position

Apple Podcasts is launching a new video experience and is seeking an audience-minded and innovative expert with genuine video expertise to help inform and editorialize their new video podcast offering. This role is crucial in shaping the on-platform user experience of video content, aiming to set a new standard for video podcast discovery and engagement. Apple Podcasts hosts a vast collection of audio and video podcasts across various subjects, available for free on multiple devices in over 170 countries. The Content Strategy & Programming team curates podcasts to help listeners discover new shows. This specific role is for the US market and focuses on driving the effort for video content.

Requirements

• 3 or more years of experience in content curation and programming of diverse media, including podcasts and video, within the media or entertainment industries.
• Experience programming or curating video podcast content across formats such as interview and chat shows, with knowledge of high-performing categories including comedy, sports, and entertainment.
• Experience developing and executing editorial or programming strategies designed to drive content discovery and audience engagement.
• Experience building quantifiable programming campaigns with measurable awareness and engagement outcomes.
• Experience analyzing performance data and communicating insights and recommendations clearly to leadership.
• Experience managing and prioritizing multiple projects simultaneously against tight and shifting deadlines.
• Experience working cross-functionally with partners such as marketing, analytics, or production teams.

Nice To Haves

• Bachelor's degree in a related field (communications, media, journalism, marketing, or equivalent).
• An MBA or equivalent with a media or marketing focus is valued but not required.
• Experience establishing editorial guidelines or quality standards for video or multimedia content at scale.
• Proficiency in Numbers for data analysis and Keynote for communicating insights and strategies to senior leaders.
• Ability to reflect cultural moments and trending topics through timely, relevant editorial programming decisions.
• Experience championing diverse voices and equitable representation in content programming decisions.
• Extraordinary relationship-building and interpersonal skills, with demonstrated ability to collaborate across international teams and time zones.
• Genuine passion for and understanding of the Apple brand, products, and commitment to delivering exceptional user experiences.
• Demonstrated ability to maintain editorial integrity and adapt quickly in a fast-moving, ambiguous environment.

Responsibilities

• Curate aspects of the audio and video podcast editorial experience into a compelling on-platform offering.
• Develop and execute editorial strategies specifically designed to maximize discovery and engagement for video podcasts on the platform.
• Establish and maintain internal editorial guidelines for video content, enabling the team to consistently identify high-quality, high-potential video shows based on performance data and editorial expertise.
• Build quantifiable programming campaigns to drive awareness and engagement.
• Work collaboratively to reflect topical cultural moments through relevant campaigns and weekly video episode curation.
• Manage and evaluate pitches from internal and external channels.
• Maintain the Apple tone of voice and branding across various promotions.
• Follow a style guide, and work with a variety of content management systems, designed to handle diverse media formats.
• Work with internal partners including Partnerships, Analytics, Marketing, Content Design, and Production, providing podcast strategy expertise.
• Fulfill our editorial mission to provide a great audio and video podcast experience for listeners every day.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level