Content Strategy & Programming Manager

Apple • Culver City, CA

3d

About The Position

Apple Podcasts will launch a new experience for video that is redefining the
podcast industry, and we are looking to hire an audience-minded and innovative
expert with genuine video expertise to help inform and editorialize our new
video podcast offering. This role is pivotal in shaping the on-platform user
experience of video content on-platform, setting a new standard for video
podcast discovery and engagement. We are home to the largest and most
talked-about collection of audio and video podcasts across all subjects. From
globally recognized names to the most authentic independents, this is where
every voice matters. Apple Podcasts is available for free across a number of
devices, from iPhone and Apple Watch to HomePod and CarPlay, for listeners in
more than 170 countries and regions worldwide. The Apple Podcasts Content
Strategy & Programming team curates podcasts across the Apple Podcasts app to
help listeners discover their next favorite show. We are looking for a
passionate Content Strategy & Programming Manager for the service in the US to
help drive this effort. Do you have a passion for introducing incredible audio
and video shows to listeners? Then we want to hear from you! You will report to
the Head of Content Strategy & Programming of Apple Podcasts.

DESCRIPTION

In this role, you will: Curate aspects of the audio and video podcast
editorial experience into a compelling on-platform offering. Develop and
execute editorial strategies specifically designed to maximize discovery and
engagement for video podcasts on the platform. Establish and maintain internal
editorial guidelines for video content, enabling the team to consistently
identify high-quality, high-potential video shows based on performance data and
editorial expertise. Build quantifiable programming campaigns to drive
awareness and engagement. Work collaboratively to reflect topical cultural
moments through relevant campaigns and weekly video episode curation. Manage
and evaluate pitches from internal and external channels. Maintain the Apple
tone of voice and branding across various promotions. Follow a style guide, and
work with a variety of content management systems, designed to handle diverse
media formats. Work with internal partners including Partnerships, Analytics,
Marketing, Content Design, and Production, providing podcast strategy expertise.
Fulfill our editorial mission to provide a great audio and video podcast
experience for listeners every day.

Requirements

• 3 or more years of experience in content curation and programming of diverse media, including podcasts and video, within the media or entertainment industries.
• Experience programming or curating video podcast content across formats such as interview and chat shows, with knowledge of high-performing categories including comedy, sports, and entertainment.
• Experience developing and executing editorial or programming strategies designed to drive content discovery and audience engagement.
• Experience building quantifiable programming campaigns with measurable awareness and engagement outcomes.
• Experience analyzing performance data and communicating insights and recommendations clearly to leadership.
• Experience managing and prioritizing multiple projects simultaneously against tight and shifting deadlines.
• Experience working cross-functionally with partners such as marketing, analytics, or production teams.

Nice To Haves

• Bachelor's degree in a related field (communications, media, journalism, marketing, or equivalent).
• An MBA or equivalent with a media or marketing focus is valued but not required.
• Experience establishing editorial guidelines or quality standards for video or multimedia content at scale.
• Proficiency in Numbers for data analysis and Keynote for communicating insights and strategies to senior leaders.
• Ability to reflect cultural moments and trending topics through timely, relevant editorial programming decisions.
• Experience championing diverse voices and equitable representation in content programming decisions.
• Extraordinary relationship-building and interpersonal skills, with demonstrated ability to collaborate across international teams and time zones.
• Genuine passion for and understanding of the Apple brand, products, and commitment to delivering exceptional user experiences.
• Demonstrated ability to maintain editorial integrity and adapt quickly in a fast-moving, ambiguous environment.

Responsibilities

• Curate aspects of the audio and video podcast editorial experience into a compelling on-platform offering.
• Develop and execute editorial strategies specifically designed to maximize discovery and engagement for video podcasts on the platform.
• Establish and maintain internal editorial guidelines for video content, enabling the team to consistently identify high-quality, high-potential video shows based on performance data and editorial expertise.
• Build quantifiable programming campaigns to drive awareness and engagement.
• Work collaboratively to reflect topical cultural moments through relevant campaigns and weekly video episode curation.
• Manage and evaluate pitches from internal and external channels.
• Maintain the Apple tone of voice and branding across various promotions.
• Follow a style guide, and work with a variety of content management systems, designed to handle diverse media formats.
• Work with internal partners including Partnerships, Analytics, Marketing, Content Design, and Production, providing podcast strategy expertise.
• Fulfill our editorial mission to provide a great audio and video podcast experience for listeners every day.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level