Senior Manager, Content Strategy & Operations
About The Position
We’re hiring a senior content leader who can build and run a high-performing, revenue-aligned content engine. This role sits at the intersection of strategy, execution, and operational rigor. You’ll own our editorial vision and ensure content directly supports demand generation, product marketing, and sales priorities. You’ll manage a Content Marketing Manager and a Copywriter while building the systems, workflows, and KPIs that keep production on track. This is a player-coach role: strategic enough to shape narrative, hands-on enough to ensure every asset ships on time and drives impact. What You’ll Own Content Strategy & Narrative Develop and evolve the company’s content strategy aligned to GTM priorities Translate product positioning into compelling thought leadership and campaign content Build quarterly editorial roadmaps tied to revenue initiatives and ABM programs Ensure consistency of voice and messaging across channels Leverage the use of AI tools to improve efficiency without compromising on quality (e.g. Jasper) Editorial Operations & Project Management Build and manage the end-to-end content production workflow (brief → draft → review → channel alignment → publish → distribute) Own editorial calendar and capacity planning Establish SLAs across Marketing, Product Marketing, and Sales Implement project management rigor (Asana, etc.) Manage external freelancers and agencies as needed Team Leadership Lead and develop a Content Marketing Manager and Copywriter Provide clear briefs, feedback, and performance direction Elevate quality, speed, and accountability across the team Measurement & Optimization Define KPIs for content performance (engagement, influenced pipeline, conversion) Partner with Demand Gen to track MQL → SQL contribution Report on impact and continuously optimize based on performance data Why This Role Is Unique You’ll have real ownership. This isn’t a content strategist role buried inside brand marketing. You’ll directly shape how our company shows up in market and how content drives measurable business outcomes.
Requirements
- 8+ years in B2B content marketing (SaaS, adtech, fintech, or similar preferred)
- Experience managing at least 1–2 direct reports
- High operational discipline — deadlines matter
- Proven ability to tie content programs to pipeline and revenue outcomes
- Strong editorial judgment and writing instincts
- Demonstrated success building repeatable production workflows
- Comfortable operating in a fast-paced, high-accountability environment
- Experience using project management programs and AI content tools (e.g. Asana, Monday, Jasper, etc.)
Nice To Haves
- Think in systems, not just stories
- Can zoom out to shape narrative and zoom in to fix a headline
- Are equally comfortable in a content brainstorm and a KPI dashboard
- Value clarity, ownership, and execution
Responsibilities
- Content Strategy & Narrative Develop and evolve the company’s content strategy aligned to GTM priorities
- Translate product positioning into compelling thought leadership and campaign content
- Build quarterly editorial roadmaps tied to revenue initiatives and ABM programs
- Ensure consistency of voice and messaging across channels
- Leverage the use of AI tools to improve efficiency without compromising on quality (e.g. Jasper)
- Editorial Operations & Project Management Build and manage the end-to-end content production workflow (brief → draft → review → channel alignment → publish → distribute)
- Own editorial calendar and capacity planning
- Establish SLAs across Marketing, Product Marketing, and Sales
- Implement project management rigor (Asana, etc.)
- Manage external freelancers and agencies as needed
- Team Leadership Lead and develop a Content Marketing Manager and Copywriter
- Provide clear briefs, feedback, and performance direction
- Elevate quality, speed, and accountability across the team
- Measurement & Optimization Define KPIs for content performance (engagement, influenced pipeline, conversion)
- Partner with Demand Gen to track MQL → SQL contribution
- Report on impact and continuously optimize based on performance data
Benefits
- paid time off
- health insurance (medical, dental, vision) as well as PPO, HSA and FSA options
- 401k with employer matching contributions
- annual bonus and/or other incentive plans
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
