Senior Manager, Content Production and Insights
About The Position
Genesys is seeking a Senior Manager, Content Production and Insights to lead production and performance measurement for global content marketing programs. The role bridges content strategy and execution, translating strategic priorities into high-quality content delivered efficiently, measured consistently, and continuously optimized. It serves as executive producer of content across formats, manages external resources and budget, and develops insights and reporting to improve effectiveness and inform future investment. The role works closely with the Director, Global Content Strategy and reports to the VP, Content Marketing and Thought Leadership. It enables the organization to scale content supporting business growth, AI leadership, and global go-to-market priorities. The successful candidate brings content marketing and editorial expertise, people leadership, operational rigor, analytical thinking, and the ability to orchestrate complex content programs across a global B2B organization.
Requirements
- At least 8 years of experience in content marketing, content production, editorial operations, integrated marketing, or a related discipline.
- Demonstrated people management experience, including coaching and developing talent.
- Experience managing complex, multi-format content production.
- Strong knowledge of editorial processes, production management, resource planning, and content operations.
- Experience managing agencies, freelancers, vendors, and cross-functional contributors.
- Ability to use analytics and performance data to inform content decisions and optimization.
- Familiarity with content analytics, work management platforms, and AI-enabled content tools.
- Excellent organizational, communication, problem-solving, and stakeholder management skills.
- Ability to manage multiple priorities and influence effectively in a fast-paced, highly matrixed global organization.
Nice To Haves
- Enterprise SaaS or technology experience is strongly preferred.
Responsibilities
- Lead end-to-end production planning and delivery across written, visual, audio, and multimedia content programs.
- Translate strategic content priorities into actionable production plans, timelines, and resource requirements.
- Manage, coach, and develop direct reports, setting clear priorities, expectations, and accountability.
- Coordinate internal contributors, freelancers, agencies, and production partners to deliver high-quality content efficiently and on schedule.
- Identify and implement process improvements, AI-enabled workflows, and automation to increase productivity and scalability.
- Own content performance reporting, dashboards, and KPIs that show content effectiveness and business impact.
- Analyze content, campaign, and audience performance; identify trends and turn insights into actionable recommendations.
- Partner with Content Strategy leadership to connect performance insights with strategic priorities and future content investment.
- Manage external production resources and support budget planning to optimize internal and external capabilities.
- Collaborate with Product Marketing, Global Campaigns, Demand Generation, Brand, PR/Comms, and other partners on integrated go-to-market execution.
Benefits
- Medical, dental, and vision insurance.
- Telehealth coverage.
- Flexible work schedules and work-from-home opportunities.
- Development and career growth opportunities.
- Open Time Off and 10 paid holidays.
- 401(k) matching program.
- Adoption assistance.
- Fertility treatments.
- Paid volunteer time.
- Well-being resources and regionally tailored programs for employees and their families.
- Mentorship, learning programs, leadership development, and education support.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
