Senior Manager - Content Development

UHS • King of Prussia, PA

4d • Hybrid

About The Position

The UHS Corporate Advertising Department is hiring a Senior Manager - Content Development to develop content plans and advise on content strategy for hospital/system marketing campaigns and initiatives, blogs, traditional print, digital messaging, videos and beyond (in alignment with marketing director, facility writer, design and digital teams). UHS is a leader in acute care and behavioral health, providing high-quality care to over 3 million patients annually across its national network of facilities.

Requirements

• Bachelor's degree with 8 -10 years' experience in healthcare marketing required.
• Expert knowledge of AP Style
• Mastery of current copywriting techniques and standards, including appropriate use of AI
• Experience with current digital content trends/channels, specifically SEO/AEO optimization
• Strong knowledge of technical tools, including Outlook and, ideally, Adobe Workfront; some SEMrush knowledge helpful; ability to learn new platforms/digital tools and share know-how with team essential
• Superior writing skills with experience and expertise across all marketing channels
• Exceptional copy editing and proofreading skills
• Strong conceptual abilities for developing strategic content to carry through multi-channel marketing tactics
• Creative thinker with experience coming up with and advocating for new brand content and initiatives for a wide range of facilities
• Effective collaboration across digital and design teams

Responsibilities

• Edit/review content for corporate, acute care and behavioral health projects; ensures consistency and accuracy of tone, style and legal guidelines
• Contribute to development of high-level corporate initiatives such as annual reports, newsletters, advertisements and publications
• Creative thinker who leads or participates in the development of brand messaging, taglines and headlines for facilities and service line campaigns
• Contribute to development of naming and brand identity for new facilities, or rebrands of existing facilities, programs and initiatives
• Manage and mentor a team of writers and freelance staff; manages facility assignments/workload across team; creates and shares tools and resources to support writers’ creative process
• Manage/lead team meetings, trainings, process change initiatives, and provides constructive feedback and direction on reviewed materials; develops and shares best practices with team
• Lead content team on appropriate and constructive use of approved AI while maintaining high copy standards
• Serve as a key leader and ambassador integrating teams and driving collaboration, creation of top-notch work and a culture of excellence across the Marketing & Communications function, interfacing with client facility leadership and local marketing representatives

Benefits

• competitive compensation
• excellent Medical, Dental, Vision and Prescription Drug Plan
• 401k with company match

What This Job Offers

• Job Type: Full-time
• Career Level: Senior