Senior Manager - Content, Creative Systems & Change Governance

American ExpressNew York, NY
$103,750 - $174,750Hybrid

About The Position

The Senior Manager of Content, Creative Systems & Change Governance will play a pivotal role in transforming how GCS Marketing executes campaigns by redefining marketing execution through automation, innovation, and efficiency. This role will redesign workflows and build future-ready systems that make campaign execution faster, compliant, and more consistent. Acting as a bridge between Marketing, Product, and Technology, the Senior Manager help to build a scalable, governed content ecosystem that enables high-quality execution and powers dynamic, AI-driven personalization. The successful candidate will understand end-to-end marketing execution and be equally comfortable thinking strategically and rolling up their sleeves to get the details right. They will be highly organized, comfortable learning new platforms and building processes from the ground up, and able to translate complex workflows into clear process documentation. They will bring a strong voice to cross-functional partnerships, communicate clearly, constructively challenge partners when needed, and help teams align around practical solutions. Strong attention to detail and the discipline to manage rigorous QA processes will also be critical, recognizing that consistency and quality are foundational to automation and scale.

Requirements

  • Understand end-to-end marketing execution.
  • Be comfortable thinking strategically.
  • Be comfortable rolling up their sleeves to get the details right.
  • Be highly organized.
  • Be comfortable learning new platforms and building processes from the ground up.
  • Be able to communicate clearly.
  • Be able to constructively challenge partners when needed.
  • Be able to help teams align around practical solutions.
  • Have strong attention to detail.

Responsibilities

  • Redesign workflows and build future-ready systems that make campaign execution faster, compliant, and more consistent.
  • Build a scalable, governed content ecosystem that enables high-quality execution and powers dynamic, AI-driven personalization.
  • Translate complex workflows into clear process documentation.
  • Manage rigorous QA processes, recognizing that consistency and quality are foundational to automation and scale.

Benefits

  • Competitive base salaries
  • Bonus incentives
  • 6% Company Match on retirement savings plan
  • Free financial coaching and financial well-being support
  • Comprehensive medical, dental, vision, life insurance, and disability benefits
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
  • 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
  • Free and confidential counseling support through our Healthy Minds program
  • Career development and training opportunities
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