Creative Manager, Content

Capital One•Toronto, ON

1d•CA$130,000 - CA$148,400•Hybrid

About The Position

In this highly collaborative role, you’ll be responsible for leading the development and delivery of strategically targeted content across a variety of communications channels, with a heavy focus on producing content for digital channels to increase audience engagement and consideration. You’ll work closely with business partners, especially focused on performance marketing advertising in our acquisitions channels, and social media, to help bring their strategy to life through our content, while ensuring we’re being consistent with our brand voice and messaging across all channels and all customer touchpoints along the customer lifecycle. Further, you’ll oversee content creators ensuring that our content is compelling, genuine and innovative, and helps bring our brand to life.

Requirements

A minimum of 5-7 years of relevant content experience
At least 5 years of proven leadership experience, including building and leading a content team, and collaborating with and within a Creative team
Excellent writing and editing skills, with a strong command of Canadian English including grammar, punctuation and spelling
Ability to identify potential issues and recommend and implement solutions
Very strong attention to detail and excellent organizational skills
Strong verbal and written communication skills
The ability to establish good working relationships with business partners
Ability to manage multiple priorities and often tight deadlines, and proactively communicate with stakeholders
Proficiency in G Suite, Figma, Adobe Creative Cloud, and Workfront

Nice To Haves

A degree/diploma in Content Marketing, Journalism, Communications, or a related field
Creative portfolio that includes produced work for website design and integrated marketing campaigns
Experience at a large in-house creative team
Experience with premarket and in market testing tools
Experience leveraging GAI, personalization and optimization tools in creative development and marketing

Responsibilities

Lead and Develop a Content Team: Lead a team of content creators to produce a variety of marketing materials and customer communications in digital and print channels (like display ads, SEM, SEO, videos, our blog, social posts, emails, direct mail and letters)
Build and retain a strong team of Content Writers and Editors
Empower and elevate members of the team, with a focus on engagement with the team and work, and cross-team collaboration
Help to drive team culture by participating in and helping to lead ceremonies and events
Collaborate with various business partners, including legal, brand, and intent and product owners, to collect and incorporate feedback at all stages of development
Recognize and raise potential issues throughout the creative development process
Be accountable – whether directly or through delegation to a team member – for final approval of creative deliverables
Facilitate the delivery of 100% quality, error-free communications
Strategy and Planning: Lead and participate in brainstorming and editorial planning, including creating editorial calendars
Ensure SEO is built onto our content strategy
Advocate for the customer and ensure that communications are accessible and written in plain language
Review and provide guidance on marketing materials and customer communications to ensure consistency with Brand Standards, Editorial Style Guidelines and direction from legal and compliance as it pertains to regulatory matters and advertising laws and standards
Maintain a deep understanding of all products, including existing marketing and product language
Keep up to date on industry trends and technologies, and review competitor content and market trends
Understand and stay current with the banking environment and competitor marketing
Know the performance of the work we deliver and the business(es) we support and leverage it to influence and optimize future work