Senior Manager, Consumer Product Manager

Coca-Cola • Atlanta, GA

2d

About The Position

The Senior Manager, Consumer Product Manager advances Coca-Cola’s digital transformation by designing, delivering, and optimizing consumer-facing digital products that drive engagement, loyalty, and growth. The role manages the lifecycle of digital products that enable seamless, personalized, and data-driven consumer experiences across channels and markets.

Working within a product-centric digital model, the Senior Manager partners with marketing, consumer experience, data, technology, engineering, and other teams to turn business requirements and consumer insights into scalable digital solutions. The role aligns products with enterprise strategy and improves them continuously using performance data, user feedback, and changing market needs. It combines strategic product management with disciplined execution and contributes to measurable business outcomes and stronger consumer connections at scale.

Requirements

• Bachelor’s degree in Business, Marketing, Computer Science, or a related field.
• At least 6 years of experience in product management, digital product development, or related roles in a digital environment.
• Proven experience managing consumer-facing digital products and delivering measurable business outcomes.
• Strong understanding of product lifecycle management and agile or product-centric delivery methodologies.
• Experience using data, analytics, and artificial intelligence to inform product decisions and enhance user experiences.
• Familiarity with digital platforms, customer data systems, and integration of front-end and back-end technologies.
• Ability to translate complex business requirements into scalable digital solutions.
• Strong stakeholder management and collaboration skills in a matrixed organization.
• Experience prioritizing and managing product backlogs based on data-driven insights.
• Excellent communication and storytelling skills to influence and align diverse stakeholders.
• Continuous learning mindset and interest in digital innovation and emerging technology trends.
• Must be currently authorized to work in the United States full-time and must not require Coca-Cola Company sponsorship to continue working legally in the United States.

Responsibilities

• Define and execute product strategies for consumer-facing digital products aligned with enterprise digital transformation priorities.
• Manage the end-to-end product lifecycle, including discovery, design, development, launch, and continuous optimization.
• Partner with cross-functional stakeholders to translate consumer insights and business requirements into product features and roadmaps.
• Embed data, analytics, and artificial intelligence into product design to support personalization, optimization, and performance tracking.
• Drive adoption of a product-centric operating model, enabling iterative delivery and continuous value creation.
• Establish and monitor product performance metrics to measure impact on engagement, growth, and operational efficiency.
• Collaborate with engineering and digital teams to ensure product solutions are scalable, secure, and high-performing.
• Prioritize the product backlog based on business value, user needs, and alignment with enterprise strategy.
• Enable integration of digital products across platforms and touchpoints to deliver cohesive consumer journeys.
• Lead experimentation and test-and-learn initiatives to improve product performance and user experience.
• Drive stakeholder alignment and effective communication across business, product, and technology teams.
• Monitor emerging technologies and consumer trends to identify innovation opportunities.

Benefits

• A full range of medical, financial, and/or other benefits is offered, dependent on the position.
• Annual incentive reference value of 15% at target.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior