Senior Manager, Consumer Product Manager
About The Position
The Senior Manager, Consumer Product Manager advances Coca-Cola’s digital transformation by designing, delivering, and optimizing consumer-facing digital products that drive engagement, loyalty, and growth. The role manages the lifecycle of digital products that enable seamless, personalized, and data-driven consumer experiences across channels and markets. Working within a product-centric digital model, this position partners with marketing, consumer experience, data, and technology teams to turn business needs and consumer insights into scalable digital solutions. The Senior Manager ensures products align with enterprise strategy and are continuously improved using performance data, user feedback, and evolving market needs. The role combines strategic thinking, product management expertise, and executional rigor to deliver measurable business outcomes and strengthen consumer connections at scale.
Requirements
- Bachelor’s degree in Business, Marketing, Computer Science, or a related field.
- At least 6 years of experience in product management, digital product development, or related roles in a digital environment.
- Proven experience managing consumer-facing digital products and delivering measurable business outcomes.
- Strong understanding of product lifecycle management and agile or product-centric delivery methodologies.
- Experience using data, analytics, and artificial intelligence to inform product decisions and enhance user experiences.
- Familiarity with digital platforms, customer data systems, and integration of front-end and back-end technologies.
- Ability to translate complex business requirements into scalable digital solutions.
- Strong stakeholder management and collaboration skills in a matrixed organization.
- Experience prioritizing and managing product backlogs using data-driven insights.
- Excellent communication and storytelling skills to influence and align diverse stakeholders.
- Continuous learning mindset and interest in digital innovation and emerging technology trends.
- Must be currently authorized to work in the United States full-time and must not require Coca-Cola Company sponsorship to continue working legally in the United States.
Responsibilities
- Define and execute strategies for consumer-facing digital products aligned with enterprise digital transformation priorities.
- Manage the end-to-end product lifecycle, including discovery, design, development, launch, and continuous optimization.
- Partner with cross-functional stakeholders to translate consumer insights and business requirements into product features and roadmaps.
- Embed data, analytics, and artificial intelligence into product design to support personalization, optimization, and performance tracking.
- Promote a product-centric operating model, iterative delivery, and continuous value creation.
- Establish and monitor product performance metrics measuring engagement, growth, and operational efficiency.
- Collaborate with engineering and digital teams to deliver scalable, secure, and high-performing product solutions.
- Prioritize the product backlog according to business value, user needs, and enterprise strategy.
- Enable integration of digital products across platforms and touchpoints to create cohesive consumer journeys.
- Lead experimentation and test-and-learn initiatives to improve product performance and user experience.
- Drive stakeholder alignment and communication across business, product, and technology teams.
- Monitor emerging technologies and consumer trends to identify innovation opportunities.
Benefits
- A full range of medical, financial, and/or other benefits is offered, dependent on the position.
- Annual incentive reference value of 15%, described as a market-based competitive value at target.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
