Senior Manager, Consumer Lifecycle Marketing

Asurion • Smyrna, GA

2d

About The Position

Asurion is seeking a Senior Manager, Consumer Lifecycle Marketing to own lifecycle strategy and growth for one of our largest partner programs. This role is responsible for strengthening customer engagement, retention, and long-term value by shaping how protection plans are experienced after purchase. The Senior Manager will own the post-sale customer lifecycle strategy, continuously uncovering new opportunities to reinforce plan value, deepen engagement, and reduce churn across the installed customer base. This leader will work closely with internal marketing, analytics, product, and experience teams—as well as key stakeholders within our partner program—to translate lifecycle strategy into high-impact initiatives that drive measurable portfolio performance. Success in this role requires a curious and opportunity-oriented mindset. The ideal candidate looks beyond existing programs to uncover new ways to strengthen engagement, unlock customer value, and improve lifecycle performance. This role is well suited for someone who enjoys connecting insights to action, identifying untapped opportunities within complex ecosystems, and working across teams to bring new ideas to life. While this role owns lifecycle strategy and performance, execution across specific marketing channels is delivered through internal partner teams. This leader will guide strategy, orchestrate cross-functional execution, and continuously refine lifecycle approaches based on performance insights. Problems This Role Will Solve This leader will play a key role in advancing how Asurion engages with customers after purchase. Key challenges this role will help address include: Identifying new opportunities to reinforce plan value across the customer lifecycle Strengthening engagement with customers who may not fully understand the benefits of their protection plans Unlocking new lifecycle moments that drive meaningful customer interaction and long-term value Connecting insights from customer behavior, performance data, and partner priorities to evolve lifecycle strategies Continuously improving engagement approaches to strengthen retention and overall portfolio performance

Requirements

• Bachelor’s degree
• Minimum of 5-7 years total business-related experience working in one or more of these: marketing, brand management, strategy/management consulting, product management/marketing, media or creative agency

Responsibilities

• Own Consumer Lifecycle Strategy Lead lifecycle strategy for a major Asurion partner program, focused on engagement, retention, and long-term value creation. Define lifecycle priorities and engagement approaches that reinforce plan value and strengthen the post-sale customer experience.
• Identify and Unlock New Growth Opportunities Proactively uncover opportunities within the installed customer base to strengthen lifecycle performance. Leverage customer insights, behavioral data, and market understanding to identify engagement gaps and emerging opportunities, and translate those insights into strategic initiatives that drive measurable business outcomes.
• Orchestrate Lifecycle Initiatives Through Cross-Functional Partnerships Lead lifecycle initiatives by partnering with internal teams responsible for channel execution, including CRM, digital engagement, and customer communications. Work closely with analytics, product marketing, and experience teams to translate lifecycle strategies into scalable engagement programs that deliver value to customers and the business.
• Partner with Strategic Partner Teams Serve as the primary lifecycle marketing partner to the base management organization within the partner program. Align lifecycle strategies with broader customer engagement priorities and shared business objectives while identifying collaborative opportunities to strengthen engagement and retention across the shared customer base.
• Drive Performance Insights and Continuous Optimization Monitor the performance of lifecycle initiatives and engagement programs across channels. Translate program results into actionable insights and refine lifecycle strategies over time to continuously improve engagement effectiveness and portfolio performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 251-500 employees