Senior Manager, Consumer Lifecycle Marketing

Asurion • Nashville, TN

29d • Onsite

About The Position

Asurion is seeking a Senior Manager, Consumer Lifecycle Marketing to own lifecycle strategy and growth for one of our largest partner programs. This role is responsible for strengthening customer engagement, retention, and long-term value by shaping how protection plans are experienced after purchase. The Senior Manager will own the post-sale customer lifecycle strategy, continuously uncovering new opportunities to reinforce plan value, deepen engagement, and reduce churn across the installed customer base. This leader will work closely with internal marketing, analytics, product, and experience teams—as well as key stakeholders within our partner program—to translate lifecycle strategy into high-impact initiatives that drive measurable portfolio performance. Success in this role requires a curious and opportunity-oriented mindset. The ideal candidate looks beyond existing programs to uncover new ways to strengthen engagement, unlock customer value, and improve lifecycle performance. This role is well suited for someone who enjoys connecting insights to action, identifying untapped opportunities within complex ecosystems, and working across teams to bring new ideas to life. While this role owns lifecycle strategy and performance, execution across specific marketing channels is delivered through internal partner teams. This leader will guide strategy, orchestrate cross-functional execution, and continuously refine lifecycle approaches based on performance insights.

Requirements

• Bachelor’s degree
• Minimum of 5-7 years total business-related experience working in one or more of these: marketing, brand management, strategy/management consulting, product management/marketing, media or creative agency
• Curiosity and a discovery mindset — actively seeking new opportunities to strengthen lifecycle performance and customer value
• Creative problem solving — connecting insights, customer behavior, and business objectives to generate new ideas and approaches
• Tenacity and ownership — pushing ideas forward through complex organizations to drive meaningful outcomes
• Strategic thinking with practical execution — comfortable developing strategy and working through partners to bring initiatives to life
• Strong partnership orientation — building trust and alignment across internal teams and partner organizations
• Candidates will typically bring experience in lifecycle marketing, customer engagement strategy, growth marketing, or related fields, along with a demonstrated ability to identify new opportunities and translate insights into actionable strategies.
• Experience working through cross-functional teams and partner ecosystems—rather than solely executing campaigns directly—is particularly valuable.

Nice To Haves

• Experience in telecommunications, subscription-based businesses, consumer technology, or other recurring-revenue models may be helpful but is not required.

Responsibilities

• Lead lifecycle strategy for a major Asurion partner program, focused on engagement, retention, and long-term value creation. Define lifecycle priorities and engagement approaches that reinforce plan value and strengthen the post-sale customer experience.
• Proactively uncover opportunities within the installed customer base to strengthen lifecycle performance. Leverage customer insights, behavioral data, and market understanding to identify engagement gaps and emerging opportunities, and translate those insights into strategic initiatives that drive measurable business outcomes.
• Lead lifecycle initiatives by partnering with internal teams responsible for channel execution, including CRM, digital engagement, and customer communications. Work closely with analytics, product marketing, and experience teams to translate lifecycle strategies into scalable engagement programs that deliver value to customers and the business.
• Serve as the primary lifecycle marketing partner to the base management organization within the partner program. Align lifecycle strategies with broader customer engagement priorities and shared business objectives while identifying collaborative opportunities to strengthen engagement and retention across the shared customer base.
• Monitor the performance of lifecycle initiatives and engagement programs across channels. Translate program results into actionable insights and refine lifecycle strategies over time to continuously improve engagement effectiveness and portfolio performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior