Senior Manager, Consumer Insights

fairlife•Chicago, IL

1d•Onsite

About The Position

The Consumer Insights Senior Manager plays a critical role representing the voice of the consumer for the enterprise. As the key contact for the brand and commercial teams, this role is responsible for translating data into insights that ultimately shapes brand and go-to-market strategy. The ideal candidate is an analytically savvy and skilled presenter who is proactive and thrives in fast-paced, entrepreneurial environments. This position is a great opportunity to join a fast-growing brand and those seeking exposure to a variety of business needs and functions.

Requirements

Bachelor’s Degree in Marketing, Market Research, or related field
5-10 years experience, preferably in food and beverage industry
Extensive experience leading custom qualitative and quantitative research
Excellent analytical skills and experience with POS and consumer panel data strongly preferred (e.g., Nielsen/Circana, Numerator)
Strong familiarity with analysis and presentation tools (e.g., Excel, Powerpoint, Power BI)
Ability to leverage multiple resources (primary and secondary) to craft actionable storytelling
Excellent verbal, written, and interpersonal communication skills with the ability to influence and collaborate with all levels of the business including senior leadership

Responsibilities

Proven project management skills to execute custom research projects, owning every step of the process from internal briefing to external vendor partnership to recommendation framing
Own the co-creation of a comprehensive learning agenda with brand team to ensure research investment aligns with strategic objectives
Advanced skills in multi-method research design (qual and quant)
Comfortable piloting emerging research capabilities/methodologies (e.g., AI-enabled)
Support day-to-day business needs for performance monitoring, including: Become the SME on data analytics for both POS and Panel data
Partner closely w/ vendor to deliver effective Brand Health Tracker results
Gather, analyze, and interpret marketplace trends and customer data for marketing and product development strategies/plans
Partner and influence cross-functional teams, including brand marketing and category commercial, by providing end-to-end insights that support key business initiatives
Provide category insights that supports fact-based content for customer sell-in’s

Benefits

Comprehensive medical, dental, and vision coverage, effective day one!
Supplemental health plans (hospital indemnity, accident, and critical illness insurance)
Paid Time Off to recharge and support work-life balance
Paid parental leave & adoption assistance (up to $10,000)
Parental support & family care benefits, including childcare resources and lactation support
401(k) to support retirement planning with up to 9% in employer match
Wellness reimbursement (up to $500 for qualified wellbeing expenses)
Employee Assistance Program (EAP) for emotional wellbeing and work-life support
Company-paid life insurance and short-term disability
Employer HSA funding (for HDHP participants)
Tuition reimbursement (up to $10,000) and student loan repayment ($200/month)
Learning & development programs to unlock your full potential
Rewards & recognition, matching gifts, free product, and Business Resource Groups