Sr. Manager, Commercial Strategy - D&D Beyond

Hasbro•Renton, WA
•$126,600 - $230,500•Hybrid

About The Position

Hasbro and Wizards of the Coast are hiring a Senior Manager, Commercial Strategy to shape the next phase of growth for D&D Beyond. The role is responsible for improving how the digital marketplace serves D&D fans and for owning marketplace performance, including product promotion, conversion of new users into paying customers, and customer retention. This cross-functional position works across Product, Marketing, Finance, Analytics, and Franchise teams, balancing strategy-setting with hands-on execution. It leads commercial strategy and annual planning, merchandising and promotions, launch planning, and performance analysis. The role is hybrid and requires three days per week in the Renton, Washington office.

Requirements

  • 6–10 years of experience in commercial strategy, digital commerce, or a related field.
  • Strong analytical and financial skills, with the ability to make clear recommendations despite competing priorities.
  • Hands-on experience with monetization, storefront optimization, and promotional planning.
  • A track record of leading cross-functional initiatives and influencing Product, Marketing, Finance, Analytics, and Franchise partners.

Nice To Haves

  • Experience in gaming, entertainment, eCommerce, or subscriptions is preferred.
  • Passion for games and Dungeons & Dragons.

Responsibilities

  • Lead commercial strategy and annual planning for D&D Beyond, including setting annual revenue and margin targets and owning the plan to achieve them.
  • Lead merchandising and promotions end to end, including designing seasonal sales, leading launch planning, and conducting post-launch analysis.
  • Work with product leads to refine the new-user experience so more players make their first purchase and return to the marketplace.
  • Partner across teams to identify growth opportunities, launch commercial initiatives, and improve the marketplace experience.
  • Track metrics such as conversion, retention, and margin, and use findings to drive continuous improvement.

Benefits

  • Employees may be eligible for annual and long-term incentives, depending on role, location, and eligibility.
  • Health and wellness programs.
  • Time off to recharge.
  • Financial well-being programs.
  • Life and family support.
  • Volunteer and community initiatives.
  • Learning and development.
  • Exclusive perks.
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