Senior Manager, Commercial Strategy
About The Position
The Senior Manager of Commercial Strategy shapes the future direction of the Cookies & Crackers business unit by developing and executing strategies that drive growth, profitability, and competitive advantage. The role leads execution of Commercial strategic priorities across Sales Channels and provides thought leadership on market dynamics, consumer behavior, and competitive landscapes. Serving as a bridge between insights, innovation, sales, and execution, this leader ensures strategies are data-grounded, aligned with customer needs, and positioned to capture whitespace opportunities. The role combines strategic leadership with hands-on execution, influencing decisions at customer and channel levels. The position is remote.
Requirements
- Bachelor’s degree in Business, Marketing, Economics, or a related field.
- At least 5 years of experience in Commercial Strategy, Marketing, Category Strategy, or Sales Leadership within the CPG industry.
- Strong analytical and strategic thinking skills, including the ability to synthesize data into clear, actionable insights.
- Experience with competitive assessments, whitespace identification, and long-term strategic planning.
- Skill in cross-functional collaboration with Sales, Finance, Category Management, R&D, and Supply Chain.
- Demonstrated ability to manage multiple priorities in a fast-paced, dynamic environment.
- Excellent communication, presentation, and stakeholder management skills.
Nice To Haves
- Food and beverage industry experience is strongly preferred.
Responsibilities
- Lead channel and customer execution of Commercial strategic pillars, ensuring alignment with enterprise goals.
- Support development of the annual situational assessment and strategy plan by integrating market, consumer, and competitive insights.
- Build mid- and long-term business unit outlooks that anticipate regulatory, customer, and consumer trends and translate them into actionable strategies.
- Develop channel and customer strategies to maximize growth and profitability through Customer Business Planning (CBP) processes and tools.
- Partner with Sales and Category Leadership to create Business Unit Plans that identify priorities, targets, and success measures.
- Lead customer strategy engagement and ensure strategies translate into clear Joint Business Planning (JBP) inputs and outcomes.
- Identify whitespace opportunities across customers, channels, and categories by business unit, and develop strategies to capture them.
- Oversee sales drives and promotions, ensuring alignment with strategic objectives and return on investment.
- Partner with cross-functional teams to ensure strategies inform portfolio development, pricing, trade, and go-to-market priorities.
- Lead development and implementation of digital strategy and best practices.
- Conduct shopper research and surveys and use the insights to inform business unit strategy.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
