Senior Manager, Commercial Acquistion Strategy

WEX•Maine, NY

2d•Hybrid

About The Position

We are hiring a Senior Manager of Commercial Acquisition Strategy to own the lower funnel customer acquisition journey. This is a high-impact cross-functional leadership role sitting at the intersection of Sales Operations, Product and Marketing. Your mission is two-fold: First, to act as a strategic lead for the Sales organization, evolving our structures, lead prioritization, and productivity models to drive higher ROI. Second, to be the commercial thought leader for the lower funnel, ensuring that whether a prospect is engaged by a rep or a digital channel, the path through application, credit, and issuance is frictionless, automated, and fast. You are the commercial lead responsible for turning high-level growth strategy into a high-performance reality, ensuring our systems and processes are perfectly tuned for customer acquisition.

Requirements

10 years of progressive experience in Sales Operations, Revenue Operations, or Commercial Strategy, with a specific focus on optimizing acquisition funnels.
Advanced user-level knowledge of Salesforce (CRM). You must be expert at building custom reports and dashboards to track funnel performance, monitor rep activity, and identify data integrity issues.
Proficiency in Excel for data analysis (e.g., pivot tables, VLOOKUPs, data cleaning). You should be comfortable manipulating large datasets to identify trends, conversion leaks, and performance gaps.
Proven ability to build high-stakes PowerPoint/Google Slides decks that tell a story.
Proven ability to provide thought leadership and influence without authority, successfully collaborating across Marketing, Product, and Sales teams.
Highly analytical and systems-oriented with a strong bias toward action; the ability to think like a "Product Owner" while maintaining a "Sales Growth" heart.

Nice To Haves

Familiarity with data warehousing tools such as Snowflake and the ability to write basic SQL queries to extract and manipulate funnel data independently.

Responsibilities

Drive the commercial strategy for the end-to-end application journey to maximize conversion performance.
Define the business requirements for a seamless "Pre-Card" experience, identifying and removing friction points to aggressively reduce Time-to-Decision and Time-to-First-Transaction across all channels.
Serve as the primary commercial lead within technical sprints, ensuring the product roadmap is aligned with revenue targets.
Advocate for high-impact initiatives, such as enhanced KYC/KYB integrations and automated decisioning, to simplify the customer’s path to approval and ensure the technical output delivers maximum business value.
Own the successful implementation and field adoption of the commercial tech stack.
Bridge the gap between high-level strategy and daily execution by ensuring Salesforce (CRM) workflows, lead scoring, and automated follow-ups are physically adopted by the sales team to prevent lower-funnel leakage.
Provide the strategic framework for the next evolution within the Commercial business, including sales structure redesigns, territory planning, and segment-specific strategies.
Act as a thought leader for senior leadership to ensure the organization is constantly evolving toward higher quality customer segments.
Establish and monitor "Micro-KPIs" across the lower funnel (e.g., App Start-to-Submit rates, Document Upload velocity, and Credit Approval pull-through).
Use these insights to lead course correction actions with Marketing and Product teams to identify exactly where prospects stall and why.
Translate complex funnel metrics and technical roadmaps into clear, compelling strategic narratives for senior leadership.
Build high-quality, structured presentation materials (e.g., Google Slides/PowerPoint) and using Excel to perform the underlying analysis that facilitates decisive action.