Senior Manager, Co-Brand Cards
About The Position
The Senior Manager, Co-Brand Cards will lead acquisition marketing strategy and execution across Wyndham’s U.S. co-brand credit card, U.S. co-brand debit card, and Canada co-brand credit card portfolios. This role is responsible for driving new account acquisition growth through data-driven marketing strategies, integrated channel planning, and close partnership with internal stakeholders, bank partners, payment networks, and agencies.The ideal candidate is a strategic, analytically driven marketer with strong direct response and lifecycle marketing capabilities who thrives in a fast-paced, matrixed environment. This role will play a critical part in scaling Wyndham’s co-brand portfolio growth while supporting broader Wyndham Rewards member engagement objectives.
Requirements
- Strong understanding of digital marketing, direct response marketing, and customer acquisition channels.
- Excellent project management and organizational skills with ability to manage multiple priorities simultaneously.
- Strong communication, presentation, and stakeholder management skills.
- Results-oriented mindset with strong bias for action and continuous optimization.
- Bachelor’s degree required; MBA preferred.
- 5–8+ years of experience in acquisition marketing, co-brand credit cards, financial products, or performance marketing.
- Proven success driving customer acquisition growth through integrated, data-driven marketing strategies.
- Strong analytical and commercial acumen with experience leveraging performance metrics to optimize marketing effectiveness.
- Experience managing external partners, including bank issuers, payment networks, and/or agencies.
Nice To Haves
- Experience in international product launches or global marketing initiatives preferred.
Responsibilities
- Own acquisition marketing strategy across U.S. co-brand credit card, U.S. debit card, and Canada co-brand credit card programs.
- Develop and execute integrated acquisition campaigns across digital, email, owned channels, on-property marketing, paid media, and partner channels.
- Drive new account acquisition growth (NAA) while optimizing acquisition quality, engagement, and long-term member value.
- Partner with Analytics and Finance teams to establish KPIs, measure campaign effectiveness, and optimize targeting, segmentation, and channel performance.
- Lead test-and-learn initiatives across creative, offers, audiences, and channel strategies to improve conversion and ROI.
- Collaborate with Loyalty, Digital, Merchandising/Marketing, Product, Finance, and Analytics teams to ensure integrated execution across the Wyndham ecosystem.
- Manage day-to-day relationships with issuer bank, payment network, and agency partners to ensure strong execution and alignment to business goals.
- Support launch and scaling of new products, offers, and international expansion initiatives.
- Develop executive-ready reporting, dashboards, and business reviews to communicate performance, insights, and recommendations.
- Support annual planning process, including acquisition forecasting, budget planning, and growth roadmap development.
Benefits
- Health insurance with HSA and FSA options
- Dental insurance
- Vision insurance
- Life/AD&D insurance
- Short- and Long-Term Disability coverage
- 401(k) with generous company match
- Vacation time- Accrue 2.019 hours of paid vacation per week
- Paid holidays- 11 Core Scheduled Paid Holidays with potential additional paid days off as business operations and the calendar permit (e.g. in 2026, there is an additional 7 days of paid company closure).
- Paid sick leave accrued as state and local laws require
- Additional paid time off in the form of one volunteer day, bereavement time, as well as jury duty time.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
