Senior Manager Channel Marketing & Social Media
About The Position
This role is for a results-driven Manager for channel marketing & social media to lead NXP's digital channel presence and social media strategy. The position includes channel planning, content activation, and performance optimization. The successful candidate will ensure NXP is present in the right channels, engaging audiences effectively with high-quality, consistent content that supports brand visibility, audience growth, and demand generation. The position is open across NXP sites in Austin or San Jose and reports into the head of digital marketing. You will be part of a team of 70+ marketing communications colleagues across the globe.
Requirements
- 6–10 years of experience in B2B digital marketing or MarCom, preferably in technology or engineering-led industries.
- Strong hands-on expertise in social media management and multi-channel execution.
- Understanding of B2B buyer journeys and technical audiences (engineers, developers, decision-makers).
- Data-driven mindset with ability to turn insights into actionable improvements.
- Excellent command of English.
- Degree in communications, journalism, PR, marketing or related field.
- Strong analytical thinking and problem-solving capabilities.
- Highly organized with the ability to manage multiple priorities in a fast-paced environment.
- Collaborative mindset and strong team orientation.
- Curiosity, proactivity, and a bias for action.
- Solid understanding of digital and content platforms, and (AEO) content strategy.
- Strong affinity for technology and ability to build foundational technical understanding.
Nice To Haves
- Experience managing agencies or external partners is a plus.
Responsibilities
- Plan and execute channel strategies across social, web, partner, and emerging platforms.
- Identify priority channels based on audience behavior and campaign needs.
- Optimize channel mix and performance through data-driven insights.
- Partner with content and campaign teams to activate content across channels.
- Ensure content is high-quality, technically credible, and channel-appropriate.
- Adapt formats to maximize performance (video, technical explainers, thought leadership).
- Own global social media strategy and day-to-day execution (LinkedIn, YouTube, etc.).
- Drive audience growth, engagement, and reach.
- Manage editorial calendars, publishing, and campaign amplification.
- Track and report on key KPIs (engagement, reach, audience growth, campaign support).
- Provide actionable recommendations to improve channel and content performance.
- Collaborate with analytics teams to connect channel activity to business outcomes.
- Lead and develop a small team responsible for social and channel execution.
- Collaborate cross-functionally with demand generation, campaign management, marketing communications, and brand content teams.
- Share best practices and drive consistency across global teams.
Benefits
- online and offline learning opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Senior
