Senior Manager, Channel Marketing- Commercial & Industrial

The Hillman Group, Inc.•Cincinnati, OH

4d•Onsite

About The Position

The Senior Manager, Channel Marketing- Commercial & Industrial serves as the single point of connection between the Commercial & Industrial (C&I) business and the broader corporate marketing/product/digital/channel/creative organization, ensuring that brand, product, promotional, and content strategies are aligned with commercial priorities and executed with speed and discipline. The Senior Manager, Channel Marketing- Commercial & Industrial is accountable for translating the needs of a complex, industrial fastener portfolio into clear marketing strategic direction—coordinating across product, marketing, brand, digital, e-commerce, creative and channel teams to support growth, customer engagement, and sales effectiveness.

Requirements

Bachelor’s degree in Marketing, Business, or related field
8–12+ years of marketing experience, preferably within industrial, manufacturing, fasteners, MRO, or B2B distribution environments
Proven experience supporting complex product portfolios and multiple brands
Experience operating effectively within a matrixed or shared services support model
Strong commercial acumen with experience supporting large P&Ls
Ability to translate technical product offerings into clear, compelling value propositions
Excellent cross-functional leadership, engagement, communication and stakeholder management skills
Highly organized with strong execution discipline
Comfortable working across strategic, executional and task levels, to get the job done

Nice To Haves

MBA or advanced degree a plus

Responsibilities

Act as the primary conduit between the Commercial & Industrial (C&I) business unit and the centralized shared resources marketing organization
Partner with various business unit leaders to define channel/customer specific marketing priorities that support growth, customer retention, and margin objectives
Drive and ensure alignment between commercial strategy, product roadmap, and marketing execution across a series of shared service teams
Understand the business success, growth, gaps and actions of the sector, then collaborate with product management and related teams to support: Product positioning and value propositions, Portfolio rationalization and expansion initiatives, Robust product roadmap meeting your specific channel needs, as well launch planning for new products and line extensions. This includes advocating for your channel, while working within the boundaries of shared services
Ensure product content, messaging, and specifications are accurate and market-ready
Lead planning and coordination of monthly and quarterly promotional efforts in conjunction with C&I sales team goals
Provide brief and context, for development of sales support materials including: Product catalogs and sell sheets, Promotional flyers and programs, Distributor and customer-facing presentations, utilizing the Allego platform
Ensure marketing materials are aligned with sales strategies and customer needs
Steward brand consistency across ST Fasteners, All-Points, and Canadian Industrial
Utilize shared service to coordinate updates to: Websites and digital content, Product data, imagery, and descriptions, Channel-specific marketing assets
Ensure content supports both brand standards and industrial buyer expectations
Serve as the central point of coordination across: Product; product teams, souring teams, Marketing; creative, digital, ecommerce
Translate business needs into clear briefs, priorities, and timelines for shared service partners
Monitor effectiveness of marketing initiatives and promotions, then adjust as needed
Use data and feedback from sales, customers, and channels to refine messaging and programs
Continuously improve speed, clarity, and impact of market execution
Other duties as assigned.