Senior Manager - Business Development

WithCoverage•New York, NY

About The Position

As Senior Manager of Business Development, you will own the strategy, performance, and evolution of WithCoverage’s outbound motion. We are currently booking hundreds of meetings with a small team and seeing tremendous success. This is a senior leadership role responsible for building a world-class BDR organization across multiple centers of excellence (currently Salt Lake and Devner) that consistently generates high-quality pipeline for the sales team. We’ve built the tools to move quickly and effectively, now we need to build the processes that allow us to scale from 10 to 25 to 50 BDRs, ideally by this time next year. You will move beyond day-to-day management and instead focus on scaling systems, developing leaders, refining GTM strategy, and aligning outbound efforts with company-wide growth goals. While you’ll stay close to execution, your primary mandate is to design a repeatable, data-driven outbound engine that can scale with the business. You’ll partner closely with Sales, Growth, Marketing, and Leadership to ensure outbound is tightly integrated into the broader go-to-market strategy.

Requirements

Experienced leader: Capable Leader: demonstrated excellence in executing top of funnel motions, experience leading BDRs or BDR managers
Builder mindset: You don't just lead by what the spreadsheets tell you, you get in the weeds and figure things out to develop a scalable, repeatable system and process
Metrics driven: You understand the KPIs that drive an outbound BDR organization. Strong command of pipeline analytics, funnel metrics, and what great looks like
Cross-functional influencer: Experience working closely with Sales, Marketing, and executive teams
Teacher, Trainer, and Coach: Giving feedback gives you energy. You love teaching people how to do what you do and you’re able to articulate your success in a way that other people can execute on as well
High standards: You set a high bar for performance, accountability, and culture
Adaptable & fast-moving: Thrive in high-growth, ambiguous environments

Responsibilities

Own Outbound Strategy & Pipeline Generation
Define and execute the company’s outbound strategy across segments, industries, and ICPs
Own top-of-funnel pipeline targets and ensure consistent, high-quality pipeline generation
Continuously refine targeting, messaging, and channel mix to improve efficiency and conversion
Build & Scale the BDR Organization
Hire, develop, and lead a team of BDR managers and individual contributors
Design org structure, capacity planning, and career progression frameworks
Establish a strong leadership bench and scalable coaching infrastructure
Drive Performance & Operational Excellence
Set and manage KPIs across the funnel (activity, conversion, pipeline, and revenue contribution)
Implement reporting systems and dashboards to track performance and inform decisions
Identify gaps and implement process improvements to increase output and efficiency
Partner Cross-Functionally
Work closely with Sales leadership to align pipeline quality and revenue goals
Collaborate with Growth/Marketing on messaging, campaigns, and ICP refinement
Provide feedback loops from outbound to inform product positioning and GTM strategy
Elevate Messaging & Outbound Effectiveness
Develop and iterate best-in-class outbound messaging frameworks and playbooks
Leverage data and experimentation to continuously improve outreach performance
Ensure consistent execution quality across all outbound channels

Benefits

Competitive compensation that may include equity
Flexible paid time off
Comprehensive benefit plans for medical, dental, vision, life, and disability
Flexible Spending Accounts (FSAs): Health Care FSA and Dependent Care FSA
Commuter Savings Account
Human Interest: 401(k) provider
Time Off: Sick Leave, Family and Medical Leave, Flexible Time Off
Paid Holidays: Observance of all major national holidays
A curated in-office employee experience, designed to foster community, team connections, and innovation, that also includes catered lunches in the office on Fridays for in-office workers
Collaborative, transparent, and fun culture