Senior Manager Brand Strategy

UL Solutions • Northbrook, IL

1d • $150,000 - $180,000

About The Position

We are looking for a strategic storyteller who explores the intersections of marketing, branding, and creative partnerships. The Senior Manager, Brand Strategy evolves and advocates for UL Solutions brand strategy to power go-to-market effectiveness. This role establishes the brand positioning, narrative architecture, and portfolio storytelling framework are aligned with business strategy and deeply embedded in how we take our solutions to market—ensuring UL Solutions shows up with clarity, consistency, and differentiation across markets, industries, and customer touchpoints.

Operating at the intersection of Brand Experience, Growth & Business Marketing, and the broader Commercial Excellence team, this role enables GTM motions that are brand-led, coherent, and commercially impactful. The Senior Manager also provides strategic leadership for global brand storytelling and content strategy, ensuring narratives scale effectively across channels while preserving Masterbrand integrity.

Reporting to Vice President, Brand Experience, this role serves as strategic connective tissue between GTM teams, including Brand Experience (strategy, activation, digital, operations); Growth & Business Marketing (field, product, solutions marketing), more broadly across Commercial Excellence (sales enablement, GTM motions, market execution), and beyond, to ensure execution is brand-led, coherent, and differentiated.

A global leader in applied safety science, UL Solutions (NYSE: ULS) transforms safety, security and sustainability challenges into opportunities for customers in more than 110 countries. UL Solutions delivers testing, inspection and certification services, together with software products and advisory offerings, that support our customers’ product innovation and business growth. The UL Mark serves as a recognized symbol of trust in our customers’ products and reflects an unwavering commitment to advancing our safety mission. We help our customers innovate, launch new products and services, navigate global markets and complex supply chains, and grow sustainably and responsibly into the future. Our science is your advantage.

We may not help develop smart homes of the future, inspect the New Year’s Eve ball or work in state-of-the-art labs… but we do tell people about it. It’s our brand, stories and campaigns that drive the growth of our business, open us up to new opportunities and let the world know how we’re making a difference. Our full-service team, which includes award-winning in-house creatives, collaborates to share ideas, tell our story and connect with people around the world. Join our team and spread the word about an organization that’s working at the forefront of innovation to shape a safer world.

Requirements

• Strategic storyteller
• Experience exploring the intersections of marketing, branding, and creative partnerships
• Ability to evolve and advocate for brand strategy
• Ability to establish brand positioning, narrative architecture, and portfolio storytelling framework
• Ability to ensure brand clarity, consistency, and differentiation
• Ability to enable brand-led, coherent, and commercially impactful GTM motions
• Strategic leadership for global brand storytelling and content strategy
• Ability to ensure narratives scale effectively across channels while preserving Masterbrand integrity
• Ability to serve as strategic connective tissue between various GTM teams

Responsibilities

• Evolves and advocates for UL Solutions brand strategy to power go-to-market effectiveness.
• Establishes brand positioning, narrative architecture, and portfolio storytelling framework aligned with business strategy.
• Ensures UL Solutions shows up with clarity, consistency, and differentiation across markets, industries, and customer touchpoints.
• Enables GTM motions that are brand-led, coherent, and commercially impactful.
• Provides strategic leadership for global brand storytelling and content strategy.
• Ensures narratives scale effectively across channels while preserving Masterbrand integrity.
• Serves as strategic connective tissue between GTM teams, including Brand Experience, Growth & Business Marketing, and Commercial Excellence.
• Ensures execution is brand-led, coherent, and differentiated.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed