Senior Manager, Brand Marketing, Los Angeles - Converse
About The Position
The Brand Marketing team drives Converse’s connection to consumers through storytelling, cultural partnerships, and integrated marketing. Based in Los Angeles, the team sits at the intersection of sport, style, music, and youth culture, shaping how the brand shows up across the West Coast and beyond. The team is seeking a Senior Manager, Brand Marketing to lead the development and execution of brand strategies that elevate Converse’s presence in Los Angeles and key cultural markets. This individual brings sharp strategic thinking, creative leadership, and deep cultural fluency, with a proven ability to build meaningful brand moments and partnerships. This role requires relocation to the Los Angeles area.
Requirements
- Bachelor’s degree in Marketing or a related field. Will accept any suitable combination of education, experience, and training.
- 8+ years of experience in brand marketing, cultural marketing, or related fields.
- Strong understanding of Los Angeles culture across sport, music, fashion, and community.
- Demonstrated experience leading integrated marketing campaigns and cultural activations.
- Proven ability to build and sustain partnerships with creators, influencers, and cultural leaders.
- Strong communication, leadership, and project management skills.
- Experience managing agencies and creative development processes.
- Ability to navigate a fast-paced environment and manage multiple priorities.
- Passion for culture, creativity, and the Converse brand.
Responsibilities
- Lead integrated brand marketing plans for the Los Angeles market, from insight to execution.
- Drive culturally relevant storytelling across sport, music, fashion, and community.
- Build and manage partnerships with local creators, collaborators, and cultural leaders.
- Oversee brand activations, events, and experiential marketing initiatives from concept through delivery.
- Partner with Global and Geo Brand teams to align with seasonal priorities and brand direction.
- Collaborate cross-functionally with Product, Social, Communications, and Retail teams.
- Manage agency partners and guide creative development for local marketing initiatives.
- Measure campaign and activation performance, delivering clear insights and recommendations.
- Lead budget planning, forecasting, and resource allocation for Los Angeles brand marketing.
- Mentor and support teammates, fostering a collaborative and creative environment.
Benefits
- Information about benefits can be found here.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
