District Manager - Los Angeles

Bonterra Organic Estates | Viña Concha y Toro USA•Los Angeles, CA

2h•$90,000 - $110,000•Remote

About The Position

Bonterra Organic Estates (formerly Fetzer Vineyards), a Certified B Corporation, is seeking a District Manager to grow the Viña Concha y Toro USA (VCT-USA) portfolio in both off-premise (general market) and on-premise channels throughout the Greater Los Angeles area of Southern California. This role is responsible for ensuring execution in chains and the daily management of wine brands within the distributor network and key accounts across a broad geography including Los Angeles, San Fernando Valley, Kern County, the Central Coast region (Santa Barbara, San Luis Obispo, Ventura), and potentially North Orange County. The position is primarily sales- and activation-focused, driving performance and executing initiatives to strengthen customer relationships and support commercial growth through effective communication, collaboration, and on-the-ground execution. This is a remote role based in the Greater Los Angeles area, requiring approximately 10% to 15% overnight travel.

Requirements

Bachelor’s degree in business/marketing or related field plus a minimum two to five years progressive sales experience in wine and spirits or beverage industry, or equivalent combination education/experience
Proven success in alcohol beverage industry sales and account management including extensive knowledge of on- and off-premise wine channels and trade
Knowledge and passion for both luxury/premium and commercial wines and excitement for selling a wide spectrum of price points and formats
Strong verbal and written communicator with strong public speaking and presentation skills
Excellent interpersonal skills with the highest level of integrity
Proficiency in Microsoft 365 office applications including Word, PowerPoint and Excel
Valid Driver’s License and the ability to be insured
Overnight travel approximately 10% - 15% of time; weekend and evening work as required
Travel throughout region required

Nice To Haves

Experience selling imports and/or organic categories, advantageous
Circana/Nielsen information experience, a plus
Wine education or certification, a plus (WSET or CSW preferred)

Responsibilities

Accountable for market-level sales activation and driving key brand programs.
Build strong relationships with top retail accounts and local chains and identify key selling opportunities.
Develop strong relationships with distributor teams to multiply efforts and gain share of mind.
Coordinate market work-withs, surveys, and sales blitzes with distributor teams.
Provide weekly market performance recaps and identify execution gaps to Region Manager.
Track program compliance, competitive pricing, and feature execution.
Accountable for market activation and KPIs within assigned area of responsibility.
Execute all confirmed chain/brand programs applicable to assigned territory.
Accountable for Luxury Brand Collection execution, where assigned.
Grow distribution on brand focus programs.
Communicate progress on execution priorities with Region Manager and distributor teams.
Adhere to assigned budget limits within assigned territory.
Submit all requests for additional spend to Region Manager for further submission and processing.
Manage distributor relationships, including Key District Managers and Sales Reps, Division Managers, and Chain Account Managers.
Attend General Sales Meetings (GSM) and training sessions when applicable.
Be present in the market 85%-90%.
Customer-facing role to predominantly sell against VCT-USA key brand/chain/channel programs.
Conduct distributor 'work withs' and perform key account development.
Provide market health audits with the Region Manager and ensure pricing compliance with VCT-USA standards.