Senior Manager, Brand Marketing
About The Position
Church & Dwight is seeking a Senior Manager, Brand Marketing, to join its International Marketing team. This team manages business in over 140 countries and represents the fastest-growing business units within Church & Dwight. The International Sr. Brand Manager will be responsible for managing a portfolio of Church & Dwight Personal Care brands, including Hero, Nair, APDEO, First Response, and Curash. The individual will contribute to the development of global brand strategies, identify and accelerate global new product launch opportunities, and oversee elements of global brand equity on selected brands. This role involves close partnership with the Church & Dwight U.S. Domestic Marketing team, subsidiary marketers worldwide, and Global Markets Group Sales & Marketing teams.
Requirements
- BA/BS required.
- 5-7 years of marketing experience required.
- Ideal candidate will have both classic CPG / FMCG experience and demonstrated people management capabilities.
- Must be self-motivated, solution-oriented, collaborative, and able to work under tight deadlines both independently and as part of a team.
- Ability to multi-task, prioritize based on shifting business needs, and be comfortable working through ambiguity.
- Must have excellent English oral and written communications skills.
Nice To Haves
- MBA preferred.
- Specific experience working in / with international markets strongly preferred.
- Additional language proficiency (French, Spanish, Mandarin, etc.) preferred, but not required.
Responsibilities
- Lead the development of global brand growth strategies for the assigned brand portfolio, including geographic expansion plans, profitability improvement plans, competitive defense plans, and evaluation of white space / future M&A opportunities.
- Ensure fundamental strategic documents, such as 3-Year Strat Plans and Brand Playbooks, are in place and aligned by key stakeholders and upper management for proper adoption to optimize expansion growth.
- Monitor and ensure action against competitive activity and meaningful global trends.
- Partner with subsidiary marketers and the GNPi team to identify global new product / claim needs.
- Support and advise on key project execution for local markets, including new product launches, geographic expansions, line extensions, packaging redesign, and consumer promotions.
- Track and report on global new product roll-out and performance versus planned goals.
- Lead the development of global brand footprints by ensuring the development and maintenance of Global Brand Books, Brand Essence, and other associated brand fundamentals that drive global equity, such as consumer target, brand positioning, and communication strategies.
- Review and approve creative briefs and brand copy (advertising & packaging) to ensure global consistency of all brands within the role's responsibility.
- Share global and subsidiary communication learnings, success stories, best practices, and test results with all markets.
- Oversee and review the packaging development process to ensure global consistency.
Benefits
- medical
- dental
- vision
- basic life insurance
- paid vacation and sick time
- Paid Parental Leave
- paid holidays
- floating holidays
- vacation days
- 401k retirement plan (with company match and profit-sharing)
- Discounted Employee Stock Purchase Plan
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What This Job Offers
Job Type
Full-time
Career Level
Senior
