Senior Brand Marketing Manager

thatgamecompany • Los Angeles, CA

2d • $93,500 - $143,000 • Remote

About The Position

As thatgamecompany continues to expand its reach and create emotionally resonant experiences, we are seeking an innovative Senior Brand Marketing Manager. At our core, we believe games should be a force for good, and we need a storyteller who can translate that philosophy into authentic, community-first campaigns.
This role is not for a traditional marketer; it is for a creative architect who understands that a brand is a living narrative. You will lead our brand planning on a global scale while maintaining a hands-on focus on the North American market. You will be a champion for our players, a protector of our authenticity, and a pioneer who is unafraid to innovate and fail fast in pursuit of something truly special.

Requirements

• At least 8 years in Brand Marketing or Product Management within the video games industry, preferably with experience in live-service or mobile gaming.
• A proven track record of building marketing campaigns that tell a compelling story and evoke genuine emotion.
• A "community-first" mindset with deep empathy for player needs and a commitment to authenticity.
• Extensive knowledge of the North American gaming landscape and Gen Z audience behavior.
• A history of innovative thinking and the resilience to learn from failed experiments.
• Proven ability to manage multiple concurrent projects with strong organizational skills and attention to detail.
• Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Nice To Haves

• Experience working with international teams and managing complex IP licenses.
• Experience in visual design, copywriting, or video production to help guide internal and external creative teams.
• A deep appreciation for thatgamecompany’s history of creating "softly and loosely" crafted worlds that provide emotional room to breathe.

Responsibilities

• Architect and execute marketing campaigns that prioritize storytelling over transactional advertising, ensuring every touchpoint reflects our studio’s unique identity.
• Serve as the primary lead for all North American marketing initiatives, tailoring global strategies to resonate with local Gen Z and "INFP" audiences.
• Develop comprehensive brand plans for SKY and seasonal expansions, overseeing the journey from reveal to live operations.
• Oversee the North American marketing budget and establish KPIs that measure emotional engagement and community health alongside traditional growth metrics.
• Act as the internal voice for the community, ensuring that marketing strategies are grounded in real player behavior and foster positive relationships.
• Vet all creative and communications to ensure they feel organic and respectful, avoiding "ad-speak" that could alienate our dedicated player base.
• Partner with creators who genuinely align with our values, focusing on authentic integration rather than purely paid placements.
• Partner closely with the creative team to define unique campaign aesthetics, visual directions, and creative platforms.
• Develop strategic initiatives that build a long-lasting brand legacy, ensuring every campaign contributes to the enduring identity and cultural impact of thatgamecompany.
• Experiment with non-traditional channels to meet players where they are.
• Foster an environment of rapid experimentation, using data-driven insights to quickly pivot and optimize campaigns.
• Lead complex marketing projects from ideation to delivery, maintaining highly organized workflows and ensuring cross-functional alignment.
• Collaborate with the Head of Brand & North America Marketing to establish and optimize efficiencies and workflows across cross-functional teams.
• Identify and manage strategic licensing opportunities that extend the studio’s brand and IP into new consumer spaces, ensuring all collaborations align with our core values and maintain authenticity.

Benefits

• Paid Time Off, Holidays and Two Weeks Winter Break
• Medical coverage for employees and their dependents
• Dental coverage for employees and their dependents
• Vision coverage for employees and their dependents
• Pet Insurance
• Compassionate leave for employees who needs to take care of their family members
• Pre-tax wellness stipend
• Pre-tax work from home stipend
• Access our savings plan (401K program) with company match
• Mental health resources including Headspace membership and Employee Assistance Program (EAP)
• Discount portal for everyday goods and services
• Employee inclusive and diversity initiatives such as Grow Together
• Support for personal professional development

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed