Senior Manager, Brand Marketing

Piping Rock•Bohemia, NY

1d•$125,000 - $150,000

About The Position

Lead the growth and evolution of two of our most trusted consumer health brands — Vitafusion and L’il Critters — as their dedicated Senior Brand Manager. This role sits at the intersection of brand strategy, innovation, and cross-functional leadership, offering a high-impact opportunity to own two strong brands within a fast-paced, entrepreneurial environment. The Sr. Brand Manager will be accountable for the full brand P&L, new product development and commercialization, monthly sales forecasting, innovation pipeline management, packaging strategy, and pricing with focus on brand performance in mainstream retail channels. This role requires a leader who can think both strategically and execute operationally — balancing long-term brand vision with the day-to-day demands of bringing great products to market.

Requirements

Bachelor’s degree in Marketing, Business, or related field; equivalent experience considered
8+ years of experience in brand or product marketing; CPG industry experience strongly preferred
Proven experience leading new product commercialization from concept to shelf
Strong financial and analytical acumen, including P&L management, forecasting, pricing strategy, and ROI evaluation
Experience managing or mentoring team members in a fast-paced consumer products environment
Deep understanding of how to identify and interpret consumer trends, competitive dynamics, and retail landscape shifts
Experience working cross-functionally with sales, creative, supply chain, ecommerce, and finance teams
Advanced Excel and PowerPoint skills required; familiarity with Nielsen, IRI, or similar data platforms a plus
Omni-channel marketing experience across retail, ecommerce, and digital preferred
Willingness to occasionally travel to trade shows, sales meetings, and/or retailer presentations
Genuine passion for health, wellness, and consumer products

Responsibilities

Own end-to-end brand management for both Vitafusion and L’il Critters, from strategic planning through post-launch performance analysis
Lead development of annual brand plans, setting priorities and allocating resources to drive growth and profitability
Partner closely with the sales team on new item and brand strategy presentations for retail and key account development
Develop and enforce brand guidelines across all marketing touchpoints, ensuring consistency and integrity for both brands
Champion the voice of the consumer — monitor emerging health, wellness, ingredient, and retail trends to inform brand direction and product opportunities
Monitor competitive activity, packaging, claims, pricing, and market dynamics to inform positioning and differentiation
Lead new product development from ideation through commercialization, including claims development, costing, packaging design, regulatory requirements, and go-to-market strategy
Oversee new item setup across internal systems and retailer portals
Brief marketing, eCommerce, web, and digital teams on new launches; ensure creative assets and copy are developed per brand guidelines and delivered on time
Develop compelling product positioning, on-pack communication, and brand storytelling that resonates with consumers and retail partners
Identify whitespace opportunities and portfolio gaps to inform the innovation pipeline
Own brand P&L performance for Vitafusion and L’il Critters, with accountability for sales, margin, pricing, and profitability drivers
Conduct monthly sales forecasting with ongoing inventory analysis to ensure proper in-stock levels and support new launch planning
Analyze SKU performance, POS data, and Nielsen data to support data-informed decisions and business planning
Review and ensure the profitability of promotional activity, account-specific deals, and commercialization initiatives are launched on time and meet strategic needs of the brands/retailers
Conduct competitive pricing analysis and collaborate with COGS and Finance to inform pricing strategy
Lead cross-functional coordination across COGS, procurement, regulatory, operations, inventory planning, creative, and sales teams
Collaborate with inventory planning and supply chain teams to manage forecasting for new launches, distribution changes, and promotional activity
May oversee or help direct advertising, events, and public relations activities related to assigned brands
Manage and develop direct report(s), fostering a culture of accountability, collaboration, and executional excellence