Senior Manager, Brand Marketing | World of Warcraft | Irvine, CA

Blizzard Entertainment • Irvine, CA

6d • $119,280 - $220,700 • Hybrid

About The Position

The World of Warcraft team is seeking a best-in-class, creatively minded Senior Manager, Brand Marketing. This role requires a strategic marketing leader who can balance long-term franchise planning with flawless campaign execution while helping define the brand and creative strategy across the Warcraft franchise. The individual will shape integrated global marketing strategies across major content releases, live-service moments, and franchise tentpole campaigns, driving player engagement, audience growth, and long-term franchise success. Collaboration with development, creative, community, communications, regional Marketing, and external partners is key to championing creative excellence, aligning stakeholders around a shared vision, and bringing impactful player experiences to life globally. By leveraging audience insights, market intelligence, and performance analytics, this role will identify opportunities for growth, influence franchise priorities, and help shape the future of Warcraft marketing.

This position demands a marketing leader adept at navigating complexity, establishing alignment across diverse stakeholder groups, and elevating creative and strategic excellence within the Warcraft franchise. The role involves providing expert guidance on high-impact marketing initiatives, translating business and player needs into actionable plans and measurable outcomes. Success hinges on strong judgment, operational rigor, and the ability to influence decisions and drive results across global cross-functional teams. The ideal candidate will possess a blend of creative vision, analytical rigor, and deep consumer marketing expertise to enhance marketing effectiveness, champion innovation, and improve execution quality across the organization.

Requirements

• 10+ years of experience in brand marketing, preferably in the video game industry or a related entertainment field.
• Proven track record of launching successful marketing campaigns for AAA brands across multiple channels and platforms.
• Deep experience with executions requiring A/V production, physical production, paid media creative, out of home, and the other core pieces of a robust 360 campaign.
• Demonstrated experience in ideating, briefing, feedbacking, and quality-managing high-scope creative work.
• Demonstrated experience in project management, analysis and the ability to work across multiple teams.
• Excellent communication, presentation, and leadership skills, with the ability to influence and inspire others.

Nice To Haves

• A passion for gaming, gaming culture, and strong understanding of current industry trends, player behavior, and product life cycles.
• In-depth knowledge of Blizzard games, particularly World of Warcraft.
• Bachelor's degree in Marketing, Communications, Business, or a related field.

Responsibilities

• Define and evolve the long-term marketing vision, strategic pillars, and creative frameworks for World of Warcraft, driving player engagement, audience growth, and franchise business objectives across global markets.
• Craft differentiated brand positioning, creative platforms, and messaging strategies informed by player insights, market intelligence, and product priorities to strengthen franchise relevance and brand affinity.
• Lead major content launches, seasonal campaigns, and franchise tentpole activations from strategic planning through execution, measurement, and post-campaign optimization.
• Align Development, Creative, Community, Communications, Regional Marketing, and external partners around a unified marketing vision and integrated player experience across all channels and touchpoints.
• Direct internal teams, agencies, and creative partners through clear strategic briefs, feedback, and decision-making frameworks that ensure high-quality execution against franchise objectives.
• Influence senior leaders and cross-functional stakeholders through compelling campaign recommendations, strategic plans, and performance insights that inform franchise priorities and investment decisions.
• Leverage audience analytics, market intelligence, consumer research, and performance data to identify growth opportunities, optimize marketing effectiveness, and shape long-term franchise strategy.

Benefits

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance
• 401(k) with Company match, tuition reimbursement, charitable donation matching
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others
• Relocation assistance

What This Job Offers

• Job Type: Full-time
• Career Level: Senior