Senior Manager, Brand Marketing - No Frills

Loblaw Companies Limited • Brampton, ON

16d • CA$100,000 - CA$132,000

About The Position

The Sr. Manager, Brand Marketing for No Frills translates divisional strategies into brand strategies at the category or campaign level. This role drives strategy through to execution, and serves as a key collaborator with category leaders and counterparts within Loblaw Media and Loblaw Agency. The Sr. Manager oversees a brand marketing team to drive seamless delivery of Marketing’s most visible and complex campaigns/programs. They are accountable for the growth of their portfolios, which may include an entire category, or a collection of critical brand campaigns.

Requirements

• Translating marketing strategy into execution
• Strong knowledge of both traditional and digital marketing practices
• Marketing communication
• Brand strategy & positioning
• Developing marketing insights from data & analytics
• Budget management
• Project management
• Leadership experience leading and developing 1-2 team members
• 8 years of experience
• 4-5 years in a brand manager role, managing marketing campaigns

Responsibilities

• Translates divisional strategy into objectives and plans for the category/campaign to drive the growth of the assigned portfolio; makes recommendations for divisional marketing strategy based on category/campaign-level insights
• Translates brand- & portfolio-level strategic objectives into campaign/program-level strategies; leverages consumer/business insights (e.g., insights from the Customer CoE) and previous campaign takeaways to inform campaign brief; works with Marketing leaders to clearly define important metrics and objectives for each campaign
• Leads the execution of marketing campaigns for portfolio and ensures execution aligns with annual plan objectives; acts as a key point of contact for agency counterparts, and other partners (e.g., Loblaw Media, Loblaw Digital) for the review and approval of creative
• Supports and manages the portfolio-level execution of Control Brand programs within the guidelines set by the CB marketing team
• Manages team performance against marketing portfolio and campaign objectives and important metrics through mentorship and professional development
• Acts as an advisor to category counterparts; collaborates across the Marketing organization and with other key partners to drive standard processes, shared takeaways, and efficiencies
• Collaborates with partners to incorporate powerful, innovative marketing strategies across paid, earned and owned channels, to drive relevant and best in class campaigns
• Supports leadership in the development of annual marketing plans

Benefits

• progressive careers
• comprehensive training
• flexibility
• competitive benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed