Senior Manager, Brand Management and Merchandising

TBC Corporation•Palm Beach Gardens, FL

30d

About The Position

The Senior Manager of Brand Management and Merchandising is a strategic leadership position focused on leading category development and driving a Tier 3-4 exclusive brand portfolio across customer channels, as well as leading the development of product innovation through GTM launch. This role requires strong collaboration with cross-functional teams, including sales, purchasing, finance, and channel, to ensure cohesive brand strategies, effective market penetration, and continuous business performance improvement. A key responsibility includes working with VP of Commercial Tire Brand Management on the MRT transformation, driving Commercial channel growth strategy, and ensuring alignment with TBC’s long-term objectives. This role is responsible for driving disproportionate market share growth over the next 3 years, requiring strategic oversight, data-driven decision-making, and the ability to influence stakeholders at all levels.

Requirements

Bachelor’s degree in business, marketing, supply chain, finance or related field. MBA preferred
5+ years in sales, merchandising, marketing or supply chain with proven Category Management, retail merchandising or related role experience
Demonstrated track record of driving revenue growth, optimizing product assortments, and enhancing customer satisfaction
Demonstrated ability to use data to develop actionable insight and diagnose areas of concern
Ability to communicate complex analysis to key stakeholders including C-Suite.
Outstanding strategic thinking and analytical skills.
Ability to work well under pressure, handle multiple tasks, set and meet project timelines.

Nice To Haves

Tire industry or related experience a plus
Experience with data analytics/visualization tools (Qlik, PowerBI and/or Alteryx) a plus
Bilingual in Spanish /English is a plus

Responsibilities

Champion understanding and development of Market Landscape, Consumer/Customer Insights, and Brand Positioning: Define for each Brand in the Portfolio the Market and Competitive Landscape, Brand Positioning, Customer and Consumer Value Proposition, Points of Differentiation, and Reasons to Believe.
Lead Go-to-Market and Annual Business Planning: Lead development of Brands 3-5 year strategy and annual GTM business plans (serve as single point of contact)
Lead Brand Management and P&L Ownership: Accountable delivery of top line P&L Revenue/Profitability and Market Share growth to the achievement of business objectives for the portfolio of Brands and products.
Own Product Development and Lifecycle Management: Define product specifications, performances, product launch strategies, and for market adoption and success via collaboration with sales, supply chain, and purchasing.
Transverse Leadership and Accountability: Lead high-capacity transverse responsibility for key progress area / projects on behalf of the entire Marketing Team and Department
Drive Process Improvement: Identify and lead process improvements to ensure gold standard repeatability for executional success
Business Recovery, Diagnostic, and Steering: Lead and develop Marketing initiatives with Sales, Supply Chain, and Purchasing. Track monthly progress towards annual plan and objectives. Put in place and execute corrective action plans to resolve gaps to top line revenue plan or brand share of market loss.
Product launches: Lead and partner with Purchasing, Supply Chain, and Sales to ensure seamless product launches of new products within the portfolio.
Category SKU Management & Maintenance: Lead and own the portfolio of Brands and their related skus from launch, adoption, maturity and phase out/obsolescence to include: warehouse / network placement, sales distribution access, inventory management, pricing and promotion.
Demand Planning & Supply Chain: As Brand Champion, collaborate with Sales and Supply Chain in the development and validation of the brand demand forecast inputs, opportunities and risks, S&OP process, and Financial Planning
Pricing Strategy: Lead the development of the Brand Portfolio Pricing strategy and targets, competitive set, value points of parity / difference and provide guidance to Pricing teams.
Communication Strategy: Lead the development of the annual communication plan, brand and product specific communication strategy, and customer specific communications. Lead brief development and execution of commercial programs in partnership with in-house marketing communication teams and creative agencies
Promotional Strategy: Define the promotional calendar, offer, and execution supports. Partner with in-house marketing communication teams and creative agencies to deliver.
Distribution Strategy & Product Placement: Define channel / key customer targets and Brand access strategy for portfolio of brands and product. Actively collaborate and coordinate with sales to support successful customer adoption and success.
Sales Enablement & Execution Support: Partner with Sales and Supply Chain to effectively develop marketing initiatives and communication plans in line with brand and wholesale marketing strategy
Other duties as assigned.