Program Manager, Brand Management
About The Position
Whirlpool Corporation is seeking a Program Manager to join WoW Studios, our internal marketing agency. WoW Studios is transforming how we connect with consumers through bold creativity, digital innovation, and seamless storytelling. We power iconic brands like JennAir, KitchenAid, Whirlpool, Maytag, and Amana, driving best-in-class marketing experiences across every touchpoint. As a Program Manager within WoW Studios, you will be instrumental in connecting cross-functional teams, creative resources, and marketing leadership. Your responsibilities will include leading the development and execution of medium retail activation projects and baseline content requirement assets for product launches, managing project resources, and driving operational efficiency across various initiatives. This role focuses on building foundational program management skills to progress toward more complex programs and higher-level roles.
Requirements
- Bachelor’s degree required.
- 7 years experience in product, brand, project, or account management.
- Intermediate level of knowledge regarding product launch, packaging, and retail activation processes.
Nice To Haves
- Strong communication, diplomacy, and stakeholder management skills.
- Experience managing project-level risks and navigating ambiguity.
- Proficient in project management tools (e.g., Workfront).
- Process-driven with a continuous improvement and growth mindset.
- Demonstrated proactive problem-solving skills and attention to detail.
- A collaborative team player who helps foster a trust-based workspace culture.
Responsibilities
- Brand dedicated resource managing go-to-market product launch content development across our portfolio of brands.
- Infuse projects with strategic insights that reflect brand positioning and objectives.
- Manages the planning, coordination, execution, and successful delivery of assets for major appliance product launch go-to-market campaigns.
- Serve as a WoW Studios point of contact for cross-functional stakeholders, managing schedules, budgets, and all project documentation like trackers, timelines, and charters.
- Monitor project scope, flag deviations from timelines, and proactively present risk mitigation options to the team and stakeholders.
- Ensure detailed project documentation and organization accuracy is maintained throughout the program using enterprise tools.
- Partner with the resourcing and strategy team to ensure campaign and asset briefs are clear and actionable.
- Maintain resource tracking and allocations across project streams to keep all teams updated through the duration of the project.
- Provide day-to-day guidance and thought leadership, ensuring work ladders back to brand objectives.
- Gather data and help build strategic POVs on trade-offs in timing, scope, and resourcing.
- Collaborate with Content Producers to monitor and track the project budget for specific projects to find ways to improve ROI.
Benefits
- Generous benefits package
- Whirlpool employee discount
- Fitness & educational reimbursement programs
- Kitchenettes
- Beautiful, recently renovated office space
- Free coffee
- Biking/walking trails
- Access to The Eddy - Early Childhood Center (depending upon availability - additional costs required)
- Always On Flexibility
- Two-Week Work from Anywhere
- Sabbatical
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
